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Journeys question

MaggieBrennan

How does BrazeAI help optimize Journeys?

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jojo_zieff

Great question -

With the new Personalized Paths feature, each user can be matched with the message copy, creative, channel, offer, etc. they’re most likely to engage with at any step of the journey
Additionally with intelligent optimization features, Braze can optimize any message, campaign, or customer journey for the best-performing version proven to instantly boost results and conversions in just a few clicks.

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