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Latest products featured in BrazeAI

MaggieBrennan

Can you tell us more about the latest BrazeAI Product Features?

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jojo_zieff

Of course - this includes:

An expanded AI Item Recommendations engine that uses AI to recommend items personalized to the customers who are most likely to convert.
Personalized Paths, a feature that scales personalization by matching each customer with the message, copy, creative, channel and offer they are most likely to engage with, at any step in a journey.
Tone Control generative functionality that empowers marketers to dictate and control the tone of AI-generated copy, directly in Braze.

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