Learn the ins and outs of every channel that Braze supports—from email, SMS, and WhatsApp to in-app messages, push notifications, paid media, and more.
Given that WhatsApp is a newer channel for a lot of brands, what guidance would you give to marketers looking to build their WhatsApp list?
What KPIs do you use to measure the success of a WhatsApp campaign?
What channels combine best with WhatsApp for an effective channel mix?
Are there traditional channels like email or push that brands “replace” or use less of when adding WhatsApp to their mix? How do you recommend avoiding cannibalization?
What advice do you have for marketers looking to incorporate WhatsApp into their cross-channel strategy?
Do you have any suggestions for marketers looking to make a case for using WhatsApp to their boss or team?
Meta recently announced that they’re going to be pausing support for WhatsApp messages from brands in the US starting in April 2025, even as the channel gets bigger in other parts of the world. How do you think this shift will impact the channel and the way marketers are leveraging it?
What are some of the top use cases for using WhatsApp that you’ve seen Braze customers execute today?
One more question from my side. If we manage to drive our customers to start a conversation with us, will this conversations be charged by braze and fall into the conversation package OR are these individual ones? AND is it possible to create automated journeys for these kind of conversations and are they free of charge?…
First question for you @lexiehaggerty1, how can a brand tell if it’s ready to add WhatsApp into its existing customer engagement toolkit?
It looks like you're new here. Sign in or register to get started.