What skill did you unlock in 2024?
Hi friends! December is here, and like many of you, I dove into my Spotify Wrapped today (no surprises—Hurray for the Riff Raff dominated!). This got me reflecting on the year and how marketing, marketing ops, and marketing technology have evolved. While AI is a popular topic, I’m curious to hear about your experiences. What was the single most important skill you learned for your work in marketing or marketing operations in 2024? What prompted you to learn that single most important skill? What other skills did you learn in 2024? Reply in the thread and share how you leveled up in 2024!Your Post-Forge Horoscopes
You did it! After all the hustle and magic that was Forge, it’s time to embrace the balanced energy of Libra Season. With everything from epic panel discussions to late-night brainstorming sessions in Vegas, you’ve proven that cross-channel engagement isn’t just a strategy—it’s an art form. Now that the dust has settled, it’s time to recalibrate, refresh, and realign. Libra Season is here to remind you to celebrate the wins, big and small. Think of this as your post-Forge reset: a chance to perfect those in-product messaging flows, fine-tune email campaigns, and dive into some well-deserved reflection. Relationships—whether with customers, partners, or teammates—are at the forefront, and personalization is still queen. Your focus? Creating harmony and lasting connections through thoughtful, customer-first strategies. This season is about finding the balance between creativity and data, vision and execution. As the excitement from Forge continues to spark ideas, keep riding that wave of optimism and innovation. You’ve set the stage, now let Libra’s energy help you finesse and fine-tune those brilliant ideas into lasting success. 💼✨ Aries ♈ Libra Season puts partnerships and collaborations front and center. Whether it's finding the perfect teammate for a project or building stronger client relationships, it's all about teamwork. Think about how personalization and thoughtful outreach (hello, SMS and email) can strengthen these connections. Keep your interactions intentional, and don’t rush—this season calls for balance, not speed. Relationships matter, so nurture them. 🤝📧 Taurus ♉ Libra Season focuses on your daily routines and health. It’s time to perfect your workflow and fine-tune your habits. Whether it’s refining email campaigns or organizing in-product messaging, this month is all about creating efficient systems. The secret to success? Consistency. Don’t shy away from getting into the nitty-gritty of customer engagement—small tweaks will make all the difference. 📊💻 Gemini ♊ Libra Season invites you to have fun with your marketing efforts. Experiment with playful push notifications or a clever SMS campaign that grabs attention. It’s your time to show off your creative flair! Keep things light, engaging, and spontaneous—your audience will appreciate the extra spark you bring this season. ✨📲 Cancer ♋ Libra Season lights up your home and foundation, encouraging you to focus on nurturing your customer base. Think of your email strategy as building a relationship—this is about creating trust and emotional connection. Personalization is key, so lean into crafting messages that resonate on a deeper level. Whether it’s through cross-channel efforts or thoughtful in-product messaging, give your customers the care they deserve. 🏡💬 Leo ♌ Communication is everything this Libra Season, Leo. It’s time to refresh your messaging—whether that’s revamping an email campaign or improving your customer outreach strategy. Keep your tone clear, engaging, and authentic. Experiment with your approach, but don’t forget the power of good old-fashioned communication. Every message counts, so make it meaningful. 🗣️📧 Virgo ♍ Libra Season highlights your values and finances, Virgo, making it the perfect time to focus on how your marketing strategies can deliver tangible value. Whether you’re reviewing your email performance or tweaking your customer engagement tactics, it’s all about creating measurable impact. Experiment with AI or personalized campaigns to boost results, but keep it practical and grounded. 💡📈 Libra ♎ Happy Birthday, Libra! This season is all about you—and how you present yourself to the world. Take this time to polish your personal and professional brand. Whether it’s through thoughtful email outreach or push notifications, ensure your messaging reflects your core values. Keep it balanced and stylish, just like you. This is your moment to shine. 🌟📧 Scorpio ♏ Libra Season finds you in introspection mode. It’s the perfect time to refine behind-the-scenes efforts—whether that’s tweaking your email sequences or building deeper customer connections through thoughtful messaging. Focus on what needs fine-tuning in your approach, and you’ll emerge ready for the next chapter. 🌑📧 Sagittarius ♐ Libra Season brings focus to your community and networking, Sagittarius. Think about how you can engage your wider audience through email or SMS campaigns. Now is the time to experiment with new approaches to customer engagement. Whether you’re testing a fresh strategy or refining a current one, your innovative ideas will have the chance to shine. 🌍💬 Capricorn ♑ Libra Season is a prime time for professional growth. Whether you’re leading a cross-channel campaign or refining email outreach, make sure your efforts reflect your long-term goals. Personalization will go a long way in building meaningful connections with your audience. Keep your eye on the big picture—success is all about balance. 📊💻 Aquarius ♒ Libra Season is the perfect time to expand your skillset, whether that means diving into new marketing tools or testing out a fresh email strategy. Try experimenting with AI or new approaches to customer engagement. This season is all about broadening your horizons and thinking outside the box. 🌐💡 Pisces ♓ Libra Season encourages you to dig deep into your marketing strategies. Whether it’s refining your email tactics or experimenting with push notifications, focus on meaningful, long-term impact. Transformation comes through intentional actions, so think strategically about your next moves. 📲🔄Black Friday / Cyber Monday Buys?
Hey all! This was a thread we started amongst the Braze marketing team and thought it would be fun here, too. Any favorite purchases as a consumer over the Black Friday weekend and into Cyber Monday? Theme for us seemed to be appliances 😂. P.S. If you have any codes from your brands, share them here, too!
