Movable Ink & Braze

[abenton]

Hi all, can anyone please share their experiences using Movable Ink? Have you found there are things you can't do directly in Braze that you can with Movable Ink? Or are there workarounds for things like calendar reminders, countdown timers, social sharing, live polling, etc that you've found solutions to without using an integration like Movable Ink?

[hjfremantle]

Generally speaking, Movable Ink is just code you insert into emails and the compatibility comes from the perspective of the user's email platform. Braze x Movable Ink partner together so I imagine it will all be pretty seamless. Some of the more basic functionality like countdown timers, social sharing etc. you can source code for elsewhere but it all depends on your/your team's expertise, time and priorities.