Automate winback and sunset strategies for lasting customer engagement.
Learn how to handle inactive users responsibly while safeguarding your sender reputation and maximizing customer lifetime value, led by trainer @winnie_drew. As the final installment in the 'Get Started with Braze' use case series, this interactive, 60-minute workshop dives deep into the Winback and Sunset phase of the Evergreen Framework.
Using a fictional financial services brand, Pyrite Financial, you’ll explore how to distinguish between users who need a gentle reactivation nudge and those who should be gracefully sunsetted to protect deliverability. Through hands-on dashboard demonstrations, you'll see how to pair behavioral segmentation with Braze Canvas and automated suppression lists to build a high-performing, multi-channel re-engagement strategy.
This course is designed for lifecycle marketers, CRM specialists, deliverability leads, and growth managers who want to systematically reactivate quiet customers while maintaining strong domain health and clean contact lists.
Can't make it? Watch the training replay here.
