Pull real-time external API data using Braze Connected Content.
Transform static marketing into dynamic, real-time customer experiences by powering your messages with live external data. In this comprehensive technical training session, you'll learn how to leverage Braze Connected Content to pull data directly from external servers and APIs straight into your campaigns at the moment of send.
Led by expert Braze trainer @ReshmaSanghvi, this course breaks down the entire request-response cycle. You will explore practical implementations ranging from public APIs, like real-time weather feeds, to secure private endpoints requiring authentication. Beyond basic setup, the workshop covers advanced techniques like API chaining, array processing, and essential troubleshooting protocols to ensure high-speed, reliable delivery.
This course is built for technical marketers, CRM operations managers, growth engineers, and CRM strategists who want to extend Braze beyond standard user profile data with live, external web services.
Can't make it? Watch the training replay here.
