Convert new users into buyers using Braze Canvas workflows.
Turn new users into active customers with automated, high-converting customer journeys. In this targeted training session, led by trainer @SangK, you’ll learn how to leverage Braze Canvas to build multi-channel workflows designed specifically to drive first transactions.
Framed around the Evergreen Framework (Onboarding, First Transaction, Retention, and Reengagement), this course focuses on the critical transition from onboarding to initial purchase. You will learn how to combine email and in-app messaging, capture preference data, and execute strategic follow-ups that gently nudge users toward their first purchase.
This session is ideal for lifecycle marketers, growth managers, and CRM practitioners looking to refine their onboarding strategies and boost first-time user conversion using Braze Canvas.
Can't make it? Watch the training replay here.
