Join us for the first time at Braze Chicago for a lunch-and-learn Braze Bonfire Panel led by Braze QSR expert Mary McGroarty (Manager, Strategic Customer Success, Global Strategic).
Featuring Catherine Thacker (VP, Customer Engagement & Digital Marketing at Panera), Jackie Baumann (Senior CRM Marketing & Operations Associate at Grubhub), Mary Bartlett (CRM Manager at McDonald's), Reggie Wideman (Senior Client Partner at Stitch for Taco Bell), and Rishi Sriram (Senior Director, Digital at JustSalad), this panel brings together leaders from some of the most operationally advanced marketing teams in the industry.
According to Braze’s 2026 Customer Engagement Review, QSR brands stand out as clear leaders in personalization, outperforming every other industry in their use of data to tailor engagement and delivering experiences that score significantly above the global average for relevance and responsiveness. For any marketer, this makes QSR a powerful blueprint for what great customer engagement can look like at scale.
In this session, panelists will share real-world examples and strategies from the field, showing how they use Braze to orchestrate personalized journeys, connect data with creativity, and leverage AI as an amplifier while keeping experiences authentic, empathetic, and on-brand.
Event Details
The event runs from 12:00–2:00pm, with the panel taking place from 12:30–1:15pm, followed by audience Q&A and networking over a catered lunch from local Imee's Kitchen.
What You’ll Walk Away With
Expect practical, actionable takeaways you can apply across any industry, plus candid insights into how the most operationally demanding brands are setting the standard for personalization at scale.
We can't wait to see you there!
