Forbes: 6 Research Findings That Prove 1st-Party Data Is Reshaping Personalized Shopping

Hello y'all! I'm back to share a recent Forbes piece that I thought you’d find interesting! It dives into the importance of 1st-party data as brands navigate the ever-evolving expectations of shoppers. 

The article includes interesting insights from our Braze team on how retailers can better leverage their own data while maintaining consumer trust–something I know is top of mind for many of you.

Curious to hear your thoughts! How is your data strategy evolving to better enable personalized shopper journeys?