From Skeptic to Believer: Crossing the Crypto Barrier in 2025

Last week, Motley Fool published the results of its 2025 Cryptocurrency Investor Trends Survey. The survey of 2,000 U.S based respondents provides a sense of what the outlook on crypto is heading into 2025. Within this investing focused population, sentiment on the industry is mixed. 

While 50% think the market will perform positively in 2025 due to the new administration, only 42% said they're likely to buy cryptocurrency this year, in line with last year's findings during a less bullish environment. Additionally, making that first purchase into crypto may take some convincing as 84% of respondents who have never owned it said they're unlikely to buy it this year.

As for why they're not purchasing crypto, 31% of respondents cited security concerns, but the most cited answers were not knowing what to do with it (36%) and not understanding how to buy it (33%). 

So why does this matter? Well as the survey shows, it's clear there is still a lot of confusion and uncertainty around the crypto Industry even from people who are interested in investing. If you overlay this with concerns of trust in the broader Financial Services Industry where 50% of consumers cite trustworthiness as the most important factor in choosing a bank - crypto brands are going to have to work that much harder to build trust and engage a population of users who may be struggling to get past the clear barrier of entry into this space.

Creating an engaging welcome experience while tailoring messaging to user preferences, whether it's education, or additional product offerings is critical for crypto brands. While this may require multiple layers of segmentation and personalization the juice seems to be worth the squeeze.

As the article highlights, once people adopt crypto they tend to continue to purchase more and are open to additional products and services. 66% of those surveyed who already own crypto said they're very likely to buy more in the coming year, while 86% of that same population would consider using a credit card with crypto rewards.

Whether you're bullish or bearish on crypto, 2025 promises to be potentially the biggest year for the industry yet.