Loyalty programme recommendations

From my experience, the Braze + Talon.One integration via dynamic webhooks is where it really shines. You can pass real time user context, events, cart values, tiers, and past behavior from Braze straight into Talon.One, let Talon.One evaluate all loyalty and promotion logic, and then return the outcome instantly back to Braze. Things like which reward to grant, which tier benefit applies, whether a challenge is completed, or which incentive is most relevant in that exact moment.

We had this setup implemented and were running roughly a 1.5m monthly incentive budget through the platform. There were a couple of times where we had to massively scale up and down, and Talon.One handled it without any issues. It does require some upfront engineering investment and the learning curve is not trivial, but once in place, it is extremely powerful and rock solid.