Any braze/amplitude power users?!

Hi

We use the current Braze x Amplitude too. Same as David, we mostly use it to be able to do all our analytics dashboards in Amplitude. We send all the campaigns/canvases events (email sent, email opened, campaign control, canvas entry, experiment step etc). Even if it is not always easy, Amplitude enable us to go deeper than Braze (more precise funnels, flexible date range, use of filters like event properties, user properties etc) and we also have more data in Amplitude.

I confirm that naming the steps (and campaign variants) with details is absolutely needed to be able to analyze better in Amplitude. I hope Braze will add a button to be able to copy a name of a step to paste more easily in Amplitude. 

We also use it a lot to create some cohorts (segments) that we sync to Braze (realtime, daily, once). Since there are some events we don't send to Braze (to save some data points) but that we have in Amplitude, we can create more precise cohorts and we can use it in Amplitude for analytics than. We don't need to export/imports csv. 

To be able to better understand what campaigns a user received months ago it is helpful and better in Amplitude. To see if the campaign/canvas has been sent for the expected reason as well.