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Supporter

5 months ago

Preference center setup w/out subscription groups?

Hi all - Sorry if this has been asked previously but couldn't find anything directly related in recent posts. We're setting up our initial preference center and I'm trying to determine the best way...

AllanHeoFNM

Visionary

5 months ago

Hi lbrine ! You are spot on with all your questions:

Yes, you'd need to create at least 1 Sub Group before using the Preference Center
Yes, you'd have to include the Subscription Group filter for all Campaigns/Canvases moving forward...
But we think it's worth it to avoid the bot-clicks leading to mass unsubscribes.

Please let us know if you have any questions! We plan to share a helpful resource shortly.

lbrine

Supporter

5 months ago

Thanks for the reply. That's exactly why we don't want to use the 1-click unsub (accidental + bot clicks). Do many/any customers actually that custom pref center but with only 1 sub group?

The other approach we've been discussing (and recommended by our onboarding team) is using the pref center API where the HTML would need to be passed in the API call from our side to Braze; definitely clunky/not ideal but a better user experience than a preference center with several radio buttons/options but for only 1 email category.

Kristijan
Mentor
4 months ago
@Ibrine I'm encountering the exact same issue right now!
Have you found a solution yet?

AllanHeoFNMwould that mean that I'd need to edit EVERY single live email campaign/canvas to include the new subscription group in it? 🤕

Also I'm assuming you'll need to run some kind of Webhook or Canvas with User Update Step to opt in ALL your users in this new subscription group which is basically your general subscription group?
- AllanHeoFNM
  Visionary
  4 months ago
  Yup... you are correct for both questions..! 😭 But particularly for your first question, yes, you'd have to backfill every live Campaign/Canvas with this new filter.
AllanHeoFNM
Visionary
4 months ago
lbrineJust seeing this! Apologies for the late reply!
I HAVE seen customers use a pref center with just 1 sub group. All of them were experiencing the exct same issue as you and needed a solution to use the Email Preference Center without digging deep into their Sub Group strategy.
As long as you're avoiding the one-click unsub link, that should solve our issue. So yes, if that means a custom HTML page where the user still needs to click to unsub, but is faced with a better UI, that would work also!

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center setup w/out subscription groups?","id":"message:4187","revisionNum":1,"repliesCount":6,"author":{"__ref":"User:user:3908"},"depth":0,"hasGivenKudo":false,"board":{"__ref":"Forum:board:channels"},"conversation":{"__ref":"Conversation:conversation:4187"},"readOnly":false,"editFrozen":false,"moderationData":{"__ref":"ModerationData:moderation_data:4187"},"body@stripHtml({\"truncateLength\":200})":" Hi all - Sorry if this has been asked previously but couldn't find anything directly related in recent posts. We're setting up our initial preference center and I'm trying to determine the best way...","body@stringLength":"903","rawBody":"

Hi all -

Sorry if this has been asked previously but couldn't find anything directly related in recent posts. We're setting up our initial preference center and I'm trying to determine the best way to do it.

Goal: use the 'out of the box' preference center where a user will confirm they want to unsubscribe from email (NOT a 1-click unsub from the email itself). But, we only have 1 email category for now so we'd like the unsub action to map to the global opt-in flags (not subscription groups).

Is this possible? It looks like the preference center requires at lease one subscription group to be created/used, which would mean we'd need to reference that subscription group preference in EVERY audience/filter/canvas that we create, right? Versus being able to rely on a global opt-in flag from the back end?

Suggestions? Thanks in advance!

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Hi lbrine ! You are spot on with all your questions:

Yes, you'd need to create at least 1 Sub Group before using the Preference Center
Yes, you'd have to include the Subscription Group filter for all Campaigns/Canvases moving forward...
But we think it's worth it to avoid the bot-clicks leading to mass unsubscribes.

Please let us know if you have any questions! We plan to share a helpful resource shortly.

","body@stringLength":"657","rawBody":"

Hi ! You are spot on with all your questions:

Yes, you'd need to create at least 1 Sub Group before using the Preference Center
Yes, you'd have to include the Subscription Group filter for all Campaigns/Canvases moving forward...
But we think it's worth it to avoid the bot-clicks leading to mass unsubscribes.

Please let us know if you have any questions! We plan to share a helpful resource shortly.

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@Ibrine I'm encountering the exact same issue right now!

Have you found a solution yet?

AllanHeoFNMwould that mean that I'd need to edit EVERY single live email campaign/canvas to include the new subscription group in it? 🤕

Also I'm assuming you'll need to run some kind of Webhook or Canvas with User Update Step to opt in ALL your users in this new subscription group which is basically your general subscription group?

Yup... you are correct for both questions..! 😭 But particularly for your first question, yes, you'd have to backfill every live Campaign/Canvas with this new filter.

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lbrineJust seeing this! Apologies for the late reply!

I HAVE seen customers use a pref center with just 1 sub group. All of them were experiencing the exct same issue as you and needed a solution to use the Email Preference Center without digging deep into their Sub Group strategy.

As long as you're avoiding the one-click unsub link, that should solve our issue. So yes, if that means a custom HTML page where the user still needs to click to unsub, but is faced with a better UI, that would work also!

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