Welcome to the AMA on Black Friday Cyber Monday!

Hi everyone! My name is Meredith Mitchell and I am a dynamic and results-driven marketing executive with over 15 years of experience driving ecommerce growth, digital marketing innovation, and optimizing customer experiences across retail and brand environments. As the leader of Retail and Ecommerce Marketing at Braze, my job is to shape customer first strategies that empower brands to forge lasting relationships through precision engagement. 

I spent many years and many Black Friday Cyber Monday seasons focused on driving results for The Walt Disney Company and other retailers. Working for Disney taught me the power of focusing on the customer and how they have to be at the center of any strategy you build.