Welcome to the 2024 Global Customer Engagement Review with Rappi + Braze!

Hi! Thanks for this invite! I am the CRM Senior Automation Manager responsible for automating all strategies after we experiment with them and achieve good results. Also, I'm leading a project called 'Comms Machine' where we utilize ML models and AI to develop user engagement campaigns aimed at delivering more relevant content and spend efficiency.

Rappi is a consumer tech company specializing in online delivery services, including food and groceries, e-commerce, and travel agency services. In some countries, we also operate a bank, further contributing to our strategic development.

Regarding Braze, it's an important partner for us because it helps to deliver the exact experience that we want to give to each customer. It is worth mentioning that we use Braze not only for engaging with final customers but also for communicating with merchants who offer their products in the app, Rappitenderos (the individuals responsible for delivering each order), and with all the different agents that are part of the ecosystem.