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MaggieBrennan's avatar
MaggieBrennan
Icon for Community Manager rankCommunity Manager
3 days ago

If you've complied with requirements and your emails are going to Spam

I complied with all the requirements but my emails still look like they’re going to spam, why?

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  • eperez's avatar
    eperez
    Braze Employee

    Senders should keep in mind that while there are minimum requirements for authentication like SPF, DKIM, and DMARC to avoid being noncompliant, this is not a substitute for the best practices that all ISPs set out for good reputation, which ties directly into your deliverability. Even if you are passing all authentication checks, if you are sending to cold prospects, sending too frequently to unengaged users, sending irrelevant content, etc., these all spell trouble for email marketers. If so, read up on best practices and how to improve your deliverability beyond checking the basic technical requirements: https://www.braze.com/resources/articles/guide-to-2024-email-deliverability-updates-what-to-expect-from-gmail-and-yahoo-mail