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MaggieBrennan's avatar
MaggieBrennan
Icon for Community Manager rankCommunity Manager
6 months ago

Favorite loyalty campaigns of 2024

What has been your favorite loyalty campaign you’ve seen in 2024? It can be one you built yourself or one you experienced as a customer.

Bite-Sized Loyalty: An AMA with Crumbl

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  • ishan_sharma's avatar
    ishan_sharma
    Braze Employee
    6 months ago

    One of my favorites is Elf's "Beauty Squad Replay 2024" campaign - their take on the "year in review", done glamorously. Check out the campaign here!

    The creative data storytelling of their Loyalty program users, Beauty Squad, amazes me. This campaign fosters a sense of community and embeds next-level personalization with customized personas. Love, love, love!

  • Cole's avatar
    Cole
    Supporter
    6 months ago

    My favorite loyalty campaign that I was involved with last year was the launch of Crumbl Rewards! Alongside a refresh of the Crumbl App, we introduced new rewards, tiers, and perks. This launch was a true team effort, with nearly every department at Crumbl contributing. It was exciting to play a small role in bringing this enhanced loyalty experience to our customers!