Coverage needed from June 2026 - January 2027 for a full-time role.
About the Role
We’re looking for a contract Lifecycle Marketer to step in during a planned leave and own day-to-day lifecycle marketing execution and strategy. This role will manage customer communications across email, push, SMS, and other owned channels using Braze. Your primary goal will be to drive engagement, retention, and conversion across key user journeys and large-scale sends.
You’ll operate as the owner of lifecycle marketing, partnering cross-functionally and ensuring programs run smoothly, while identifying opportunities to optimize and improve performance.
This role is highly hands-on but supported - you’ll work with a technical contractor who can assist with more complex builds, allowing you to focus on strategy, prioritization, and execution.
Expectations
Lifecycle Campaign Execution (Braze)
- Build, QA, and launch campaigns across email, push, in-app messaging and SMS in Braze
- Manage campaign calendar and ensure timely delivery of all sends
- Own segmentation, targeting, and personalization within Braze
Journey Management & Optimization
- Maintain and optimize automated lifecycle journeys (onboarding, activation, engagement, retention, reactivation)
- Ensure journeys are functioning properly and aligned with current product experiences
- Identify gaps and quickly implement improvements
Testing & Experimentation
- Develop and execute A/B tests across messaging, audience, timing, and channel
- Analyze results and translate findings into actionable optimizations
Cross-Functional Collaboration
- Partner closely with Product, Marketing and Customer Service on launches and lifecycle touchpoints
- Collaborate with our copy writer, designer and a creative agency to create effective, on-brand messaging
- Work with a technical lifecycle contractor for more complex campaign builds or logic
Performance Tracking & Reporting
- Monitor key metrics (engagement, activation, retention, conversion)
- Provide regular reporting and insights to stakeholders
- Use data to inform prioritization and optimizations
What You Bring
- 4+ years of experience in lifecycle marketing
- Hands-on experience with Braze
- Proven ability to both build and strategize lifecycle campaigns
- Experience managing automated, triggered messaging at scale
- Strong analytical mindset and comfort running experiments
- Ability to operate independently and keep programs moving
- Excellent cross-functional communication skills
Nice to Have
- Experience working in a 2-sided marketplace
- Experience partnering with technical resources (engineers and/or developers)
- Basic HTML/CSS for email
