Can you tell us a bit more about the teams at Crumbl that collaborate to execute loyalty campaigns?
Campaigns coming through Braze are handled by our Lifecycle Marketing team, with support from our talented creative team!Large-scale loyalty campaigns, much like any other successful campaign at Crumbl, are cross-functional efforts involving many teams including Marketing, Technology, Menu, Data, Creative and more! Having so many teams work together helps us keep our messaging consistent across multiple channels.
