You bet! At Braze, we often see an Anonymous User messaging strategy to consist of three phases - Make The First Move → Prove Your Worth → Get Them Excited. Examples on what each phase could look like for your brand are:Make the First MoveIf a user n...
Absolutely! At Braze, we believe all businesses grow sustainably by optimizing the three core verticals of a customer lifecycle strategy - activation, monetization, and retention.Activation is your first impression to your users, and can often become...
