test one thing at a time (so decide one KPI to monitor for each test)make sure the results of your test are significantre-run the test periodically to confirm its validity over time
At BlaBlaCar we have dedicated analytics resources that help us monitoring the performances of programs and campaigns (and thanks to currents we are able to export data in Tableau, the data visualization tool we use in the company). We also monitor p...
At BlaBlaCar we keep track of all tests, results, learnings and iterations in the CRM dedicated team workspace of Confluence, the shared tool used to keep track of projects at company level.
It’s the great uplift generated by our Verified Profile program: we tested this program aimed at encouraging people to verify their profile (verify their email, phone number, ID) and we kept a 20% control group that didn’t receive any message. The up...
We made several rounds of testing during 2 months, in 2 different countries (France and Russia). We tested: Common name vs. Rare Name; Masculine name vs. Feminine Name; Company name vs. Real Sender Name. The results were clear: using a first name had...
