Chuck_Reebelo
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Re: API / API-triggered campaigns for transactional campaigns
It may depend on your goals and roles. At my current and past gigs, I've (my team) had responsibility and ownership of transactional performance as well as other triggered use cases - ie, when changes were required to transactional templates we made them, and if there was desire to modify or update these with secondary messaging, we also owned that process. Overall, we found moving to an event trigger based approach in almost all cases was the best solution, it gave us flexibility on leveraging channels, updating and editing content. We mainly worked with engineering to set up the appropriate events and properties to drive the use cases.263Views1like0CommentsHello fellow Braze practitioners
Re-introducing myself - Chuck Condon at Reebelo - formerly leveraged Braze at last 2 gigs over last ~9 years. About Reebelo: We are arefurbished electronics marketplace, growing region by region. Professional supplier network with a marketplace for consumers interested in more sustainable and less expensive tech products (phones, computers, peripherals, gaming consoles, and really any refurbish-able electronics products). About me:Long time CRM / customer marketing expert with a fair bit of experience in designing funnels and lifecycle experiences aimed at user activation, retention and ultimately improved LTV. Have worked in a wide variety of industries. Currently dwelling in SF Bay Area...though originally hailing from East Coast.2.6KViews0likes2Comments