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Our vision at Freeletics is to challenge and inspire people around the world to become the greatest version of themselves, both physically and mentally. We build products and experiences that improve people's lives through physical exercise, nutrition guidance and education. By doing this, we have created a unique and passionate community of over 55 million users worldwide, who all want to change their lifestyle for the better. By combining sports science, AI technology and long-term behavior change, we are creating a truly unique movement in the health and fitness space.
We are currently seeking a talented (Senior) CRM Manager to join our team as a parental replacement from October 2023 on for 12 to 18 months. This is a unique opportunity to contribute to our mission of helping people unleash their full physical and mental potential.
As a (Senior) CRM Manager at Freeletics, you will play a pivotal role in driving our customer relationship management strategies and optimizing conversion rates. We are looking for someone with a deep understanding of CRM principles, experience in the fitness or subscription app industry, and a track record of success in developing effective conversion strategies. Ideally, you will have knowledge of Braze or similar platforms to enhance user engagement.
Note: This is a parental replacement position with an expected duration of 12 months. The start date will be October 2023.

Your Responsibilities

  • Develop and execute comprehensive CRM strategies to drive user engagement and conversion rates. This includes the conceptualization, set-up, quality assurance as well as continuous optimization of multi-channel CRM campaigns and automations
  • Leverage your expertise in Braze, or similar platforms, to create personalized and targeted campaigns that inspire users to achieve their fitness goals with our premium subscription
  • Implement A/B testing methodologies and conduct rigorous analysis to identify best practices and continuously improve conversion strategies
  • Analyze CRM data, perform segmentation, and extract actionable insights to optimize campaign performance
  • Monitor and report on key performance metrics related to CRM initiatives, providing regular updates to upper management
  • Collaborate closely with cross-functional teams, including marketing, product, and data analytics, to ensure CRM initiatives align with overall business objectives.

Your Profile

  • Proven experience in a (senior) CRM management role, preferably within the fitness or subscription app industry
  • Demonstrated expertise in using Braze or similar CRM platforms to develop and execute successful campaigns
  • Strong analytical skills with the ability to extract insights from data and make data-driven decisions
  • Results-oriented mindset with a proven track record of achieving and exceeding performance targets
  • Knowledge of conversion strategies, customer segmentation, and A/B testing methodologies
  • Keen eye for detail paired with excellent communication skills

Your Benefits

    • Work-Life-Balance: 4-day-work-week pilot project, hybrid work setup and flexible working hours
    • Self-determined career path tailored to your personal and professional development wishes 
    • Brand new office space with a rooftop terrace and a gorgeous view of the mountains, free healthy food and drinks in a fully equipped kitchen, latest technology meeting rooms, diverse training space, showers and laundry service
    • Your choice of the latest MacBook or Dell Laptop in a life cycle model
    • Taking a break: 27 vacation days and 15 public holidays
    • Bi-annual hackathons for tech as well as non-tech teams
    • Relocation support regarding costs (for visa, relocation agency, etc.)

      Applications via:

Hi @Mina - the role looks interesting. Assuming I'm reading it correctly, what sort of frequency would you expect me in Munich. Relocation isn't an option for me, but occasional in-office is reasonable.

Version history
Last update:
‎08-09-2023 08:02 AM
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