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Sarah_Cox
Active Member
Location - London - Tower Bridge area
Senior Technical CRM Manager  - Fintech
For more information contact sarah@fishtank.cc
Tel: 0117 9055160
£60,000 to £70,000 plus an excellent benefits package and bonus scheme
Full time role, hybrid working – 50% split between the office and home

The Senior Technical CRM Manager is a key team member in the Central Marketing team.

We are looking for a Technical CRM specialist (in Braze) to manage multi-channel customer lifecycle campaigns. You will be responsible for building customer activation, engagement and retention through CRM automation and triggered CRM lifecycle campaigns.

Key responsibilities

  • To champion the CRM, Braze. Identifying opportunities to maximise usage of Braze features. Such as Content Cards, In-app messaging, Push notifications, SMS etc
  • Improving productivity through automations of tasks
  • Working with the IT team to improve the data feed and manage the Braze environment
  • Leading technical solutions for Braze integrations.
  • Using data and technology to enable omni-channel campaigns across the customer lifecycle.
  • Stakeholder communications , providing regular updates and providing reports of campaign performance to the SLT
  • HTML coding – Create and amend HTML
  • Generating and build complex personalised automations – using liquid logic and Moveable Ink to create new templates.

Essential Knowledge & Experience

  • A braze specialist - Extensive knowledge of and experienced in Braze CRM
  • A technical CRM focussed CV - Minimum 3 to 5 years’ experience within a technical CRM role
  • Strong coding experience - HTML and experience in Liquid logic and solid knowledge of algorithms & data structures
  • Experienced in building personalised journeys, lifecycle automations
  • Understand email campaigns and how to work in and build templates
  • A team players with outstanding communication skills at all levels
  • Used to working in a fast-paced environment to juggle multiple projects, priorities, relationships at the same time

Preferable Knowledge & Experience 

global experience & Movable Ink skills


 


 

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