CRM Manager - Fintech - London
About Curve: Curve was founded with a rebellious spirit, and a lofty vision; to truly simplify your finances, so you can focus on what matters most in life.
That’s why Curve puts your finances simply at your fingertips, so you can make smart choices on how to spend, send, see and save your money. We help you control your financial life, so you can go out and live the life you want to live.
With Curve you can spend from all your accounts, track your spend behaviour, see unique insights - all with additional security to help keep your money safe. Curve puts you in control of your money in one beautiful place for the first time.
We’re developing a ground-breaking product with our customers at the heart of everything we do. We have funding from the biggest names in tech investment, and a visionary C-suite who wants everyone who joins this remarkable adventure, to have the opportunity to masterfully develop their expertise.
Role Purpose: We are looking for an CRM Manager to join the growing CRM team as it builds the next phase of growth at Curve, globally. The CRM Manager will help to deliver Curve’s CRM strategy across various customer touch-points (Email, Push and In App).
They will do so by leveraging Braze, customer insights and best practices and work alongside Product Marketing, Product Managers, Engineers, Product Analytics and Data, UX Designers and Marketing teams to bring delightful product & marketing experiences to our customers. This role will report into our CRM Lead.
Key Accountabilities:
- Co-ordinate, build and execute multi-channel (push, email and in-app) customer journey communications which ultimately drive engagement and repeat purchase.
- Deep dive into past campaigns and make recommendations as to how to build on the results for the next iteration
- Support CRM Lead to constantly test and optimise our messaging, content and tone to ensure CRM KPIs are constantly improving
- Help to deliver against set CRM priorities by working cross-functionally with editorial, product marketing, data and analytics to ensure confident execution of campaigns
- Troubleshoot and highlight areas of the process which could be improved to make the creation and deployment of communications more efficient and automated.
- Support CRM Lead to work closely with Product/Tech to identify and prioritise any engineering work required (e.g. automation, tracking, third party integrations)
- Be the ‘voice of the customer’ always asking yourself ‘what do I want the customer to Think, Feel and Do’ off the back of this communication
- Proactively keep abreast of latest trends and competitor communications, providing opinions and thoughts on what others are doing in the industry.
Requirements
- 2+ years experience with executing marketing including on-boarding, re-engagement and retention strategies (ideally) across multiple channels and in high-growth consumer facing environments
- Passionate about delightful user experiences and connected journeys through the use of segmentation, user journey mapping, personalisation and automation
- A data-confident individual whose curiosity leads to asking insightful questions
- A confident and articulate communicator capable of inspiring strong collaboration within an organisation and between teams.
- Ability to manage multiple projects and deadlines simultaneously, and comfortable adapting quickly to changing priorities and customer needs
- An understanding of basic HTML
- Experience with ESP systems (working with Braze is a plus)
- A candidate that helps live our company’s core principles: Obsess About the Customer, Build, Measure and Learn, Automate and Accelerate, Deliver Results.
- A self-starter with a can-do, will-do attitude
- A strong curious mindset to learn and have fun!
Benefits
Curve Life:
- Competitive salary with employee share options package.
- Free Curve Metal subscription for you and +1
Get Smarter:
- 10 days per year for training and conferences
Health and Wellbeing:
- Life insurance
- Global work abroad policy
- Health care cash plan
- Life coaching
- EAP services
- 24/7 GP access
- Annual subscriptions to Calm & FIIT for your mind and body
- Discounted gym membership.
- Ride to work scheme
- Nutritionist access
- Discounted shopping vouchers
- Season ticket loan
- Bonus days off for your birthday, moving house and Christmas
- Six nights of Night Nanny for new parents