A CRM Executive needs to understand their company's target audience to understand what consumers want. The role involves the following duties: Planning CRM strategies designed to attract and retain customers while expanding the brand's reach and boosting consumer loyalty.
Principal Duties and Responsibilities
• Managing monthly CRM calendar for multiple marketing channels (email, push, in app, SMS, web push etc.)
• Content creation/ coordination with content team for all types of CRM campaigns.
• Preparing HTML for the daily email campaigns& trigger email campaigns.
• Segmenting customers based on different criteria and keep track of the performance
• Prepare different reports to analyze campaign performance.