Location Newcastle-upon-Tyne, England, United Kingdom
You will play a key role in the CRM Team - planning, delivering and optimising Greggs campaign driven communications strategy to drive customer engagement & incremental value through CRM. Working across the CRM, brand, insight and commercial teams, you’ll create data driven campaigns supporting our brand and commercial strategies, continually testing new content and optimising our CRM content across all campaign activity.
How you will deliver this:
With a passion for driving customer engagement, you’ll develop plans for engaging key customer segments, building our new content and channels to deliver a fully integrated digital experience – developing testing strategies across channels including email, push notifications, SMS, app and social will be key to how you help us continually improve.
You’ll work closely with our CRM Analysis Support Manager to analyse campaigns and deliver continuous learnings and insight. You’ll also work closely with the CRM Automations Support Manager and cross-functionally with our brand communications teams and other key stakeholders across the business to ensure communications are timely, relevant and valuable for the customer and brand tone of voice and creative standards remain consistent across channels.