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Active Member
Location: Milton Keynes/Hybrid



The CRM Automation Manager will work closely with our external technology partners and our internal marketing stakeholders to drive forward the capabilities available to and exploited by the business. This will range from understanding the Braze development roadmap and selling it internally through to developing new communication capabilities that can be exploited by the CRM team.

Additionally, the CRM Technology team are the subject matter experts across all of our technical platforms supporting the broader CRM team to deliver marketing activities where necessary.

Main Responsibilities

CRM Technology and Data Strategy:

Support the Senior CRM Technology Manager to:

  • Deliver the strategic CRM technology roadmap to drive retention through a step-change in personalisation and targeting of our communications.
  • Define technology and data-driven solutions to deliver business requirements
  • Keep Domino’s at the cutting edge of CRM technology changes, being an advocate for innovation both trialing and implementing new technical capabilities.
  • Implement 3rd party solutions to deliver increase capability, efficiency and effectiveness for our CRM marketing.

CRM System and Data Management:

  • Monitor and manage campaign deliverability.
  • Monitor data quality and implement processes for data cleansing and enrichment.
  • Ensure compliance with data privacy regulations, such as GDPR.
  • Troubleshoot and resolve technical issues related to the CRM system.
  • Identify opportunities to continuously improve processes, systems and templates that CRM team members use for data management and automated marketing.


  • Deliver the automation strategy in line with the over-arching CRM and business strategies
  • Create and execute automated CRM campaigns
  • Ensure Domino’s are using the best CRM technology available (within budget and contractual restrictions) and it is being used to it’s optimum, ensuring Domino’s remains ahead of the curve in automated lifecycle marketing campaigns.
  • Accountable for the implementation and management of CRM technology
  • Work collaboratively with the rest of the CRM team and a variety of teams including but not exclusively Digital Marketing, Digital Product, S&I, DWH and BI

Knowledge Skills & Experience

  • Proven experience using multi-channel CRM engagement technology (Braze highly desirable)
  • At least 4 years’ experience in a technical CRM role
  • Experience creating personalised user journeys and lifecycle automations desirable
  • Experience working with in-the-moment personalisation technology such as Movable Ink desirable
  • Technical understanding of broadcast solutions, deliverability etc
  • Be adept in CRM reporting, data extraction and analysis. Can pull together Case Studies, Pre campaign forecasts and post campaign evaluations.
  • Hands-on, organised, and detail-oriented while not losing sight of the big picture
  • Work collaboratively with the rest of the CRM team and a variety of teams including but not exclusively Digital Marketing, Digital Product, S&I, DWH and BI
  • Obsessed with improving the experience of our users.
  • Good understanding of how SDKs and APIs work.
  • A challenger mindset to help us evolve our ways of working.

Click here to apply.

Version history
Last update:
‎07-28-2023 07:05 AM
Updated by: