Associate Director of Digital Communications - REMOTE

You are an accomplished communications innovator who is excited to leverage your marketing expertise to drive digital communications forward in a high-impact national organization. You are able to draw on your extensive background to drive communications strategies that are critical to organizational success. You are invested in recovery from substance use disorder and believe in the power of community. You care about helping to reduce the stigmas around living sober. If this sounds like you, keep reading.  
This role may work remotely anywhere in the continental United States and will support the organization in attaining 2024 goals by spearheading a robust digital communications strategy and building out The Phoenix’s marketing automation capability. The ideal candidate will be both strategic and executional, able to create a comprehensive vision without a playbook while also driving day-to-day projects forward. If you’re excited about working in a dynamic and creative environment that promotes personal and professional growth, we want to talk to you! 

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KEY RESPONSIBILITIES  

• Own development and execution of the long-term vision, goals, and roadmap for digital communications
• Create and optimize an annual digital marketing strategy that emphasizes both acquisition—generating new leads and conversions—and retention, nurturing existing members, volunteers, partners, and donors to maximize overall engagement
• Scope and implement projects for digital communications programs across web, email, app/push, SMS, and PR 
• Oversee email marketing strategy and direct email content creation and production 
• Oversee SEO agency on website audits and adjustments to content as needed 
• Evaluate marketing campaign data, including website health and performance, market demographics, conversion and retention KPIs, and ROI 
• Complete other duties as assigned 

QUALIFICATIONS  

• 7+ years of experience specifically with high-level digital communications strategy, digital marketing, and communications 
• Bachelor's degree (or commensurate experience) in marketing, communications, or related field 
• Leadership and team and project management experience with a keen aptitude to manage intricate initiatives
• Experience developing comprehensive strategies for digital marketing communications and implementing that strategy to drive measurable results
• Demonstrated facility with Braze and other multichannel marketing platforms
• Experience developing comprehensive strategies for digital marketing communications and implementing that strategy to drive measurable results
• Fluency in marketing analytics and reporting tools
• Familiarity with Google Analytics, Amplitude, Branch, or other data reporting tools
• Availability to work roughly 9-5 M-F in your time zone and travel approximately 1-3 times per year for team and staff retreats 

PREFERENCES 

 We welcome all great applicants to apply even if you don't have all these preferred attributes 

• Lived experience as a peer in recovery 
• Desire to apply anti-racism and anti-oppression principles and practices 
• Experience heading an implementation of new marketing automation technology 

SALARY AND BENEFITS 

• $97,000 - $110,000 annually 
• 403(b) retirement plan with 4% match 
• Paid time off (vacation/sick days/skill enhancement days) 
• Medical, dental, and vision plans 
• Monthly wellness stipend