Our Customer Success team developed a testing framework and worksheet you can use to bring that framework to life! You can access the worksheet here.
The framework is IDEAL.
Ideate: First, we ideate with intention. To avoid testing in isolation, try to identify a high-level goal that you might want to achieve or a key business metric that you want to move. A single motivation (ie. drive first search) can lead to multiple hypotheses and tests; however, the end goal remains the same.
Design: With an idea in place, we move onto designing the test. This includes setting a clear hypothesis you'll be testing.
Execute: With the design in place, we can move on to the execution stage. This is where sample size starts to. matter.
Analyse: Next, you move on to analysis. First, check the numbers with some of our Braze reporting tools like Funnel reports or our Canvas Variant reporting.
Learn: Now, we learn! This is where we make sense of the results. Which can often be the hardest part! Especially if our originally hypothesis wasn’t well formed or was maybe even disproven.
