Senior CRM Automation Manager

The Senior Technical CRM Manager is a key team member in the Central Marketing team.

We are looking for a Technical CRM specialist (in Braze) to manage multi-channel customer lifecycle campaigns. You will be responsible for building customer activation, engagement and retention through CRM automation and triggered CRM lifecycle campaigns.

Key responsibilities

• To champion the CRM, Braze. Identifying opportunities to maximise usage of Braze features. Such as Content Cards, In-app messaging, Push notifications, SMS etc
• Improving productivity through automations of tasks
• Working with the IT team to improve the data feed and manage the Braze environment
• Leading technical solutions for Braze integrations.
• Using data and technology to enable omni-channel campaigns across the customer lifecycle.
• Stakeholder communications , providing regular updates and providing reports of campaign performance to the SLT
• HTML coding – Create and amend HTML
• Generating and build complex personalised automations – using liquid logic and Moveable Ink to create new templates.

Essential Knowledge & Experience

• A braze specialist - Extensive knowledge of and experienced in Braze CRM
• A technical CRM focussed CV - Minimum 3 to 5 years’ experience within a technical CRM role
• Strong coding experience - HTML and experience in Liquid logic and solid knowledge of algorithms & data structures
• Experienced in building personalised journeys, lifecycle automations
• Understand email campaigns and how to work in and build templates
• A team players with outstanding communication skills at all levels
• Used to working in a fast-paced environment to juggle multiple projects, priorities, relationships at the same time

Preferable Knowledge & Experience 

global experience & Movable Ink skills