Lifecycle Marketing Manager

About Nayya

At Nayya, we believe there’s a better way to choose benefits. A more transparent, less confusing way for employees to control their health and financial potential. Powered by billions of data points and machine learning, our benefits experience platform delivers personalized decision support and guidance during open enrollment, new employee onboarding, qualifying life events, and in the moments that matter all year round. This is one of the most stressful and challenging situations consumers face – and we see that as an opportunity to build an innovative response that can help millions of Americans possess the control and understanding they deserve.

About the Role:

A core component to Nayya’s success is our ability to engage and communicate effectively with our users. As the Lifecycle Marketing Manager, you will play a critical role in driving and scaling this strategy at Nayya, working closely with the Product team to drive user engagement with Nayya products.

You will own Nayya’s instance of Braze, helping us build new products that leverage Braze as our communications platform and helping us deliver campaigns at scale to existing Nayya users. You will build and optimize new campaigns to users, crafting engaging messaging, templates, and designs. You will partner with our Product and Consumer teams to measure performance, identify areas of opportunity, run A/B tests, and drive innovation.

Responsibilities:

• Own Nayya’s instance of Braze and all user communications triggered through the platform.
• Design and implement complex, multi-step user journeys in Braze to engage users.
• Create and maintain responsive, cross-platform email templates using HTML/CSS.
• Identify areas of opportunity and implement underutilized features in Braze (e.g. Currents, Predictive Churn, and APIs).
• Collaborate with cross-functional teams to integrate Braze with internal data systems and ensure data accuracy and integrity.
• Monitor and troubleshoot campaign performance, including delivery rates, engagement, and custom event triggers.
• Solve technical challenges by identifying alternative options and functionality in Braze (e.g. "hacking" timestamps, attributes, and custom events).
• Create and own documentation for all employee communications

Qualifications:

• 5+ years of marketing operations or lifecycle marketing experience with 1+ year at an early-stage startup
• Hands-on experience designing and implementing campaigns in Braze, or a similar consumer ESP, including advanced segmentation and features like Canvases and Connected Content.
• Proficient in Liquid logic, JSON, HTML, and CSS for building dynamic campaigns and user experiences.
• Demonstrated ability to design multi-product and multi-pronged journeys.
• Experience building email campaigns, from success metrics to ideation to execution.
• Experience working within or in close partnership with product management.
• Excellent written and verbal communication skills.

Success looks like:

• Within 30 days: Within 30 days, you’ll understand the Nayya product, use-cases, and our goals. You’ll clearly understand how users interact with Nayya and the current user communications in place. You will have met with key stakeholders, including cross-functional team members and managers to understand their role in influencing the performance marketing program. You’ll have worked with Consumer, Product, and Customer Success to define short-term opportunities to streamline our Braze instance.
• Within 60 days: You’ll be able to manage outbound campaigns and set up engagement journeys from scratch including working with the Nayya Product and Consumer teams on overarching campaign strategy.
• Within 90 days: At this point, your main focus will be informing and executing a tactical roadmap to design new products communications and maintain an efficient Braze instance. 

The salary range for New York based candidates for this role is $120,000 - $150,000. We use a location factor to adjust this range for candidates that are located outside of geographic region of our New York office. Placement within the salary band is determined based on experience. 

Why Join Nayya? 

• Be an early employee of a quickly growing, VC-backed start-up - grow with us! 
• Have a meaningful impact on a platform that is scaling very rapidly
• Contribute to a values-based culture with an emphasis on empowerment and autonomy
• Work in a highly collaborative, cross-functional environment
• Benefits include: Competitive pay, employer-paid healthcare, stock options

Nayya is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics