Lifecycle Marketing Manager, International at Life360

Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees.

About Life360

At Life360, we’re on a mission to simplify safety so families can live fully. Everyday more than 33 million members across 195 countries trust us to protect and connect their loved ones at home, on the road, and on the go.

From real-time location updates to keep everyone coordinated, to Crash Detection and 24/7 Roadside Assistance, Life360 is designed to free families from everyday worries. Our range of Driving Safety, Digital Safety, Location Safety, and Personal Safety features are there to keep our members safe every step of the way.

Life360 has more than 400 (and growing!) remote-first employees.

In 2021, Life360 acquired Tile, the pioneer in finding technology, and Jiobit, one of the top real-time location monitoring platforms for families. These expanded offerings mark an important step forward towards achieving our vision of being the world's leading platform for people, pets and things.

We value having a diverse and inclusive community from many backgrounds, so even if you don’t meet 100% of the below qualifications, you should still seriously consider applying!

About the Job

We are seeking a passionate and data-driven Lifecycle Marketing Manager who will support the strategy and execution of marketing campaigns that help acquire, engage, and retain Life360 members in our international markets. This is a part-time, contract position for up to 12 months. The Lifecycle Marketing team owns the customer journey for Life360’s owned and operated channels and is responsible for segmentation, content, and optimal landing experiences. This role will be pivotal in supporting our membership model expansion in key international markets and will help in the strategy and execution of our international marketing lifecycle marketing efforts. This will include designing and implementing go to market campaigns for international markets, localizing US best practices internationally, and managing the marketing calendar, segmentation strategy, lifecycle journey mapping, creative briefs, testing, and execution marketing campaigns end-to-end. This will be a high impact role, managing email, in-app, and push notification communications that are seen by our millions of customers. In addition to building consumer facing communications, the Lifecycle Marketing Manager will also report on campaign metrics, make actionable recommendations based on data, and partner closely with cross functional partners and our 3rd party marketing platform to create delightful customer experiences.

What You’ll Do

Primary responsibilities include, but are not limited to:

• Partner with stakeholders in Product, Creative, Testing, Legal, Finance and more to support our international marketing roadmap
• Own the end-to-end cross-channel (email, push, in-app, sms) marketing campaign process from concepting, brief kickoffs, design advisory, translation/localization and targeting strategy
• Work with the Lifecycle Marketing team to run tests that help define content, cadence, and channels that optimize for customer engagement and retention
• Collaborate with Product Managers, Marketers, and Engineering to implement GTM plans and any required changes on our marketing platform (Braze) for a seamless launch
• QA campaigns with test engineering and marketing QA teams
• Be well versed in building email, in-app, and push notification comms on our Braze marketing engagement platform
• Work with the Creative team to make copy and design edits that are optimized for user experience
• Aggregate, summarize, and share campaign results that have clear insights and takeaways
• Assist with survey execution and management

What We’re Looking For

We are looking for candidates with a diverse background that will compliment the skills and backgrounds of the current team. If you don’t fit all the criteria below please apply anyway as this list is more of a preference rather than a rule. Our priority is for a well rounded team that delivers results:

• Bachelor’s degree or equivalent
• At least 4+ years of marketing experience
• Knowledge of digital marketing platforms with Braze experience (highly preferred)
• Experience launching and/or managing international (non-US) marketing efforts
• Effective time management, creative, analytical, and organizational skills
• A self-starter with strong work ethic 
• Strong in data analysis and making data-driven decisions
• Strong communicator who excels in fast-paced and collaborative environments
• Strong attention to detail and project management skills
• Strong written and verbal communication skills
• BA/BS degree
• Preferred: experience driving revenue through products/experiences
• We are a remote-first team, so location is flexible!

Life360 Values

Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference 

• Be a Good Person - We have a team of high integrity people you can trust. 
• Be Direct With Respect - We communicate directly, even when it’s hard.
• Members Over Metrics - We focus on building an exceptional experience for families. 
• High Intensity High Impact - We do whatever it takes to get the job done. 

Our Commitment to Diversity

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.  

We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.