Lifecycle Marketing Manager - Appex Mobile Launch Factory!! (remote)

The Role

Our in-house marketing team is looking for an experienced mobile lifecycle marketing manager to play a critical role in some of our most important growth initiatives. You’ll optimize our marketing funnel and work hand-in-hand with our product managers to create compelling retention and engagement strategies. The ideal candidate has experience with building engaging, creative, yet data-driven lifecycle programs and has a highly empathetic, customer-centric mindset.

What You’ll Do

• Develop and execute lifecycle marketing campaigns that drive user engagement, retention, and monetization across all stages of the user journey
• Develop and maintain a deep understanding of mobile app user behavior, segment users based on their behavior and demographics, and create personalized messaging and experiences for each segment
• Collaborate with cross-functional teams to optimize the user experience and conversion funnels, including UX/UI, product management, data science, and engineering
• Develop and maintain KPI dashboards to track and report on key metrics, including user retention, LTV, churn, conversion rates, and engagement
• Continuously test and optimize marketing campaigns and communication channels, including push notifications, in-app messaging, email, SMS, and social media
• Manage relationships with third-party vendors, including email service providers, push notification providers, and analytics platforms (as necessary)
• Stay up-to-date on the latest trends, tools, and best practices in mobile app lifecycle marketing and CRM

Who You Are

• Minimum of 3 years of experience in CRM, mobile app marketing, or a related field
• Strong analytical skills and proficiency in data analysis tools, such as Excel, Looker, etc.
• Experience with mobile app analytics platforms, such as Mixpanel, Appsflyer, or Firebase
• Experience with Braze
• Excellent communication and collaboration skills, with the ability to work cross-functionally and manage stakeholders
• Ability to work in a fast-paced, agile environment and manage multiple projects simultaneously
• Comfortable working across global time-zones
• Passion for mobile apps and technology

We win together

Our founders come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it’s the right thing to do, but because it makes our company stronger.

We embrace diversity because we believe that only through authenticity, inclusivity, and high standards of respect, trust and humility will we be able to achieve our goals.

Baking inclusive principles into our company’s DNA provides equitable opportunities for all and enhances our ability to be first in class in all aspects of our industry.

Appex is committed to creating an accessible and inclusive hiring process. As part of this commitment, we strive to provide reasonable accommodations for persons with disabilities to enable them to access the hiring process. If you need an accommodation to access the job application or interview process, please contact ashley@joinappex.com

https://www.linkedin.com/jobs/view/lifecycle-marketing-manager-at-appex-3709675636/