Hiring for Director of Lifecycle Marketing

At BRCG, we help brands grow smarter, faster. We're a growth marketing agency that partners with DTC brands, mobile apps, tech companies, and more to drive full-funnel performance—from new customer acquisition to deep, sustained retention.

We’re on the lookout for a Director of Lifecycle Marketing to lead our CRM practice and support lifecycle strategy across a growing portfolio of innovative clients. This role is ideal for someone who thrives in an agency setting: collaborating cross-functionally, leading high-impact initiatives, and guiding both clients and internal teams to success.

This is a remote-first role, but the ideal candidate would be located near Charlottesville, VA.

What You’ll Do:

Lead lifecycle marketing strategy for multiple clients across email, SMS, push, and in-app channelsOversee a growing team of CRM strategists and specialists—providing coaching, direction, and supportOwn and evolve journey design across onboarding, activation, retention, and winback stagesPartner closely with Growth, Creative, and Analytics leads to bring campaigns to life and measure successServe as the strategic point of contact for clients, presenting plans, results, and optimization recommendationsDesign and implement segmentation and personalization strategies that scaleIdentify new opportunities for growth, automation, and experimentation across the lifecycle funnel

Who You Are:

6-8+ years of CRM/lifecycle marketing experience, including at least some time in an agency or consultancy environmentExperience directly managing people and collaborating across multiple client accountsStrong background in customer segmentation, personalization, and journey buildingHands-on experience with Braze and/or Iterable is a mustAdept at presenting to clients, translating data into insights, and adapting strategies based on performanceComfortable working in a fast-paced, client-facing environment with shifting prioritiesThoughtful leader who can inspire trust from clients and mentorship within the team

Why BRCG?:

Remote-first flexibilityOpportunity to lead strategy for top-tier DTC, mobile, and tech brandsA collaborative, entrepreneurial team that values curiosity, performance, and heartExposure to a wide variety of verticals, tech stacks, and customer journeysCompetitive compensation, benefits, and a strong emphasis on growth and learning

Let’s build the future of lifecycle marketing—together.

If you’re ready to lead with strategy, elevate a team, and deliver measurable results for ambitious brands, we want to hear from you. For more information, check out the job posting: https://www.linkedin.com/jobs/view/4204476047