Engagement Marketing Manager

PlatformQ Health is the leading provider of interactive digital medical education and engagement tools for healthcare providers, patients, and caregivers. We work with many of the world’s leading academic institutions, societies, associations, patient advocacy organizations (Such as NORD, ASGCT, KDIGO, AAFA) and leading pharmaceutical/biotech companies (such as Pfizer, Regeneron, AstraZeneca, Genentech, Merck ) to deliver on our mission to improve health outcomes.

PlatformQ Health provides digital education for providers and patients through impactful online educational design in numerous therapeutic.

We are seeking an experienced Engagement Marketing Manager to lead day-to-day cross-channel lifecycle marketing efforts, focusing on email marketing. This individual will be responsible for driving engagement with Medlive.com programs.

The ideal candidate will be a hands-on expert in marketing automation platforms, managing campaign setup, audience segmentation, content/template setup + testing, and coordination/project management across internal and external teams.

This position reports to the VP, Marketing and will be based on the Audience Engagement team.

Responsibilities:

• Oversee the end-to-end email production process, from setup and QA to deployment, ensuring accurate and timely execution
• Execute and optimize ad hoc and automated/triggered messaging across email and on-site channels to encourage learner engagement throughout the lifecycle
• Build and manage audience segments, ensuring personalized and targeted communication
• Collaborate with internal and external teams (both technical and strategic) to support multi-channel marketing efforts
• Analyze and report on campaign performance, using insights to recommend and implement continuous improvements
• Create and maintain documentation of marketing operations processes
• Maintain learner journey maps and ensure they are regularly updated to reflect current state of live flows

Experience:

• 5+ years of experience in lifecycle marketing, email marketing, or a similar role, preferably within a digital health, SaaS, or education environment
• Hands-on experience with cross-channel marketing automation platforms (Braze preferred), including deliverability monitoring and troubleshooting
• Proven track record of building and optimizing repeatable processes to improve campaign efficiency and scalability
• Strong understanding of data management and audience segmentation; experience with data analysis tools is a plus
• Experience creating and optimizing user journey flows that drive user engagement
• Detail-oriented project manager; able to manage multiple campaigns + projects simultaneously
• Technical martech knowledge - understanding of data architecture, APIs, HTML familiarity

Apply here!

https://platformq.bamboohr.com/careers/51