CRM Manager at Crowdcube!

Apply here: https://careers.crowdcube.com/jobs/2288601-crm-manager

Location
London (Hybrid - Minimum 1 day per week in office) 

 

Description
We’re looking for an experienced CRM marketer to develop and optimise our new CRM function. Reporting into the Senior CRM Manager, you’ll drive engagement, retention and loyalty from our retail investor database (B2C). We are looking for someone creative and data-driven who can build complex marketing campaigns through our CRM platform, Braze. This role is also suitable for a senior executive looking for a step up. 

What you will be doing:

• Develop our CRM programme for Crowdcube investors
• Implement marketing automations at each stage of the lifecycle journey
• Work closely with wider stakeholders including the product, design and International teams to prioritise the customer journey and experience
• Implement end-to-end engagement strategies to increase investor activation and retention
• Implementing audience selection, segmentation and analysis
• Report on and improve database and investor KPIs, sharing key learnings and insights across the business
• Collaborate with the data team to identify investor behaviour and insights to inform new CRM programmes or campaigns

Ideally you will have:

• At least two years experience in a similar role, where you have implemented a CRM or customer marketing strategy
• Demonstrable experience of building advanced CRM campaigns
• Excellent verbal and written communication skills, with copywriting experience
• Quick learner and problem solver, eager to learn and develop within a B2C role
• A can-do attitude and great interpersonal skills
• Experience working with Braze, or a similar leading CDP/ESP
• Worked in a tech or product led business