Braze Specialist

 

What's in it for you? 

• Opportunity to progress your career & make a mark in the industry
• Competitive salary 
• Toorak Location
• Be part of a fun & engaged team, with regular all out company events and activities and weekly company-wide lunches.
• Amazing workplace culture (We've won awards for it!)

Responsibilities: 

Planning & Strategy

• Develop comprehensive customer lifecycle journeys for both B2B and B2C databases.
• Collaborate with the broader marketing team to shape and execute the overarching Bizcap Marketing Strategy.
• Work closely with our Creative Lead and Product Lead to digitally bring the Bizcap brand to life.
• Continuously brainstorm and propose innovative ways to leverage our systems for engaging, retaining, and reactivating our database.

Implementation

• Drive and ensure implementation of lifecycle marketing strategy 
• Work with Creative Lead to develop a suite of journeys for each stage of the buyer's journey 
• Act as the Braze specialist and educate team members on the platform to rebuild the journeys from the ground up. 
• Drive efficiencies through clear, simple but effective operational processes to ensure cohesion and alignment throughout the Digital Marketing department and workflow.
• Escalate issues promptly to help with a swift resolution. 

Measurement & Reporting 

• Work with agency partners to optimise and add value across our analytics and insights. 
• Utilise dashboarding and analytics to identify and raise quality issues with campaigns and channels. 

What We're Looking For: 

• Systems: Experience with Braze is a must. If you're familiar with its secrets, you're ahead of the game.
• Roll-Up-Your-Sleeves Attitude: We need someone who's not afraid to get their hands dirty. You'll be in the trenches, making things happen.
• Martech Enthusiast: Marketing technology is your playground. You're not just willing to learn; you're eager to embrace new challenges in this ever-evolving field. 
• Self-Starter: In our fast-paced, results-driven environment, you'll thrive on your own. No micro-management here; trust is paramount so we can win together. 
• Management: Experience with managing marketing campaigns, dealing with external agencies and working collaboratively in imperative.