Knowledge Base Article
Braze Platform Architect
The purpose of this role is to create functional solutions for specific verticals supporting solution architectures for systems and platforms ensuring all relevant options are explored for time, cost and compliance to the company’s standards, policies and practices whilst meeting the business’ requirements. The role will oversee the delivery of the specific vertical and shepherd it through the relevant governance.
The Platform Architect is a unique hybrid of business and technical consultant with the ability to operate as a digital tech lead focusing on the Braze Marketing Platform. As the owner of email solutions for multiple clients, this person is responsible for the successful onboarding and overall technological direction for those clients and works as a liaison between the account management and operations team to design and deliver high quality, scalable technical solutions. The successful candidate will be able to display thought leadership, technical prowess, and the ability to manage cross-division, cross-functional teams from project inception to completion.
Responsibilities:
- Demonstrate technical expertise while scoping and driving the creation of digital solutions, email campaigns, email reporting, and data integration.
- Gather business, marketing, and technical requirements in order to craft a comprehensive and scalable solution.
- Ensure alignment of business requirements with Merkle standards and policies, and with industry best practices
- Architect data feeds, platform configuration, and components needed to run complex automated email campaigns.
- Proactively identify and resolve problems including client data feed issues.
- Stay abreast of industry technology innovations, new business practices, and third-party technology solutions.
- Help us continuously improve by identifying, creating, and enhancing internal systems and processes based on recurring client requests or evolving industry standards.
- Act as a consultant and technical expert on the Braze platform to serve clients’ needs.
- Ability to bridge business & technical requirements to provide a cohesive, seamless solution to scale and perform.
- Ability to wear multiple technology hats across systems integration, technology consulting and technology solution design and architecture.
- Ability to participate and lead technology discussions with existing and prospective clients.
- Ability to lead technology conversations with Sr. Management (be an internal and external technology solutions evangelist) and be the technology voice of the solution
- Responsible and accountable for the underlying client technology solution architecture.
- Contribute to the larger projects in the role of senior technologist.
- Develop project scoping and estimating guidelines for designated Solution Platform.
- Develop and share best practices for designated Solution Platform.
Qualifications
- Ability to bridge business & technical requirements to provide a cohesive, seamless solution to scale and perform.
- Ability to wear multiple technology hats across systems integration, technology consulting and technology solution design and architecture.
- Ability to participate and lead technology discussions with existing and prospective clients.
- Ability to lead technology conversations with Sr. Management (be an internal and external technology solutions evangelist) and be the technology voice of the solution
- Responsible and accountable for the underlying client technology solution architecture.
- Contribute to the larger projects in the role of senior technologist.
- Develop project scoping and estimating guidelines for designated Solution Platform.
- Develop and share best practices for designated Solution Platform.
- Proven track record of implementing large, complex web sites and/or web applications is preferred.
- Experience in enterprise architecture, systems integration and development, and package implementation with knowledge of interactive design.
- Strong leadership skills, including the ability to facilitate team and client meetings effectively and to deliver constructive feedback.
- Strong written and verbal communication skills to effectively interact with client senior management.
- Experience in a consulting environment with demonstrated track record of continuing responsibilities, creativity and innovation.
- Bachelor’s or master's degree in computer science, engineering, MIS or related field.
Requirements
- 5+ years of experience in application architecture
- 3+ years of experience with the Braze platform
- Cross-channel marketing experience (Email, Android/iOS Push, SMS, Web Push, etc)
- Previous consulting experience required
- Bachelor’s degree