I'm looking to implement a content card carousel and I'd love to hear some feedback on teams who have implemented this and what your advice would be, what's worked well, what do you wish you could've done differently, any advice or anything you can share would be greatly appreciated 😄

Has anyone here started experimenting seriously with the new Braze MCP?

I’ve been playing with it through Claude Code, and I’m particularly interested in what becomes possible now that the MCP can not only read Braze data, but also modify things like Content Blocks.

I’m currently working on two use cases:

1. Automated campaign reporting

The idea is to have Claude retrieve campaign/Canvas information and performance data from Braze, analyse the results, compare them with previous campaigns or benchmarks, and generate a structured CRM report with key learnings and recommendations.

Ultimately, I’d like those learnings to become reusable context rather than having every campaign analysis live in an isolated spreadsheet or document.

2. Managing A/B tests through Content Blocks

This is the one I find particularly interesting.

Instead of manually rebuilding A/B logic every time, I’m experimenting with centralising reusable experimentation logic inside Braze Content Blocks.

Because the new MCP can modify those Content Blocks, Claude could potentially:

→ Read the existing A/B testing logic
→ Understand the current variants and configuration
→ Modify the Content Block to introduce a new test
→ Update copy / parameters / variants
→ Then analyse the results once the experiment has run
→ Feed the learning back into the next iteration

So you start getting a loop closer to:

build → test → measure → learn → update

with Braze remaining the execution layer and Claude/MCP helping orchestrate the workflow around it.

Still early-stage and I’m trying to understand where this becomes genuinely useful versus unnecessarily complex.

Would love to hear from anyone already using the new MCP:

• What are you using it for?
• Have you started using its write capabilities?
• Has anyone built workflows around Content Blocks specifically?
• And how far are you comfortable letting an AI agent modify Braze configuration?

We're hiring at Karos, a French carpooling app on a mission to make short-distance carpooling a new form of public transport. We're looking for a User Engagement Specialist to join our Product team, owning scalable execution and continuous optimization of lifecycle initiatives (Braze, segmentation, A/B testing, multi-channel campaigns) that improve activation and retention.

You'll work closely with myself Product Manager, Data, Design and Engineering, in a role that sits at the intersection of Product and Lifecycle marketing.

2-5 years of experience in CRM/lifecycle, hands-on with Braze or a similar platform (Iterable, Customer.io, Salesforce Marketing Cloud).

Fluent English and French required.

Here is the full job offer on Welcome To The Jungle. You can also send me an email at peguy@karos-mobility.com if you have any question.

What is Forge?
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🚀 The August Forge Challenge

A community that learns together, wins together!

We're giving away 5 free tickets to the top 5 most active Braze Bonfire Customer members this August (1 ticket per person) .

🏆 How to Climb the Leaderboard:

• Ask away: Start a new discussion or drop your burning questions.
• Lend a hand: Share your answers on unanswered posts.
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Please Note : Offer valid only for Braze Customers. One use per person; not valid on previously completed registrations. Cannot be combined with other discounts or promo codes. Non-transferable and non-refundable. Braze reserves the right to modify or end this offer at any time.

Have anyone of you used a Next Best Action orchestration through Braze in a multi-product set up leveraging machine learning and AI models ?
Happy to hear how you have gone about it and the results if you can share. The way I envision this is we contact 'a' customer for what's best for them in our next engagement agnostic of channels and that next move could be a cross sell promotional offer or an upsell campaign or even a service nudge that could be of high value to them

Have a great day!!

Ideally we'd do something like this:

liquid

{% assign pull_keys = "welcome_subject_line,welcome_preheader,welcome_header_text,welcome_cta_1" | split: "," %}{% for key in pull_keys %}  {% catalog_items email_translations {{key}} %}  {% assign {{key}} = items[0][locale] | default: items[0]['en-AU'] %}{% endfor %}

So in the email body we could just reference:

liquid

{{ welcome_subject_line }}{{ welcome_preheader }}{{ welcome_header_text }}{{ welcome_cta_1 }}

But we're hitting this error:

Liquid syntax error: Syntax Error in 'assign' - Valid syntax: assign [var] = [source]

Has anyone found a workaround for this? Would love to know how other companies are handling email content translation at scale in Braze. Are you using catalogs, Connected Content or something else entirely? Any approaches or workarounds appreciated!