• place hodlers for dynamic dates and other dynamic variables.
• each T&C item is related to a content_id within the email it's used in

I have tried both catalogs and json nested profile attributes but both have the same problem where I cannot process the T&C with liquid and also populate a dynamic variable with liquid.

What other options are available in Braze for solving this problem or do I need to consider an external solution and pull in at runtime using connected content ?

But most teams still haven’t operationalized the fundamentals.

If you’ve actually scaled a program, you know this: the biggest gains rarely come from the most sophisticated use case — they come from getting the basics right and repeatable.

So a direct question:

What is the simplest thing you implemented in Braze that drove the biggest measurable result?

No advanced orchestration.

No edge-case personalization.

Just something foundational that worked — and scaled.

And if you’re curious — feel free to ask me the same. I’m happy to share what I rely on most.

About ThredUp

ThredUp is transforming resale with technology and a mission to inspire the world to think secondhand first. By making it easy to buy and sell secondhand, ThredUp has become one of the world's largest online resale platforms for apparel, shoes and accessories. Sellers love ThredUp because we make it easy to clean out their closets and unlock value for themselves or for the charity of their choice while doing good for the planet. Buyers love shopping value, premium and luxury brands all in one place, at up to 90% off estimated retail price. Our operating platform is the foundation for our managed marketplace and consists of distributed processing infrastructure, proprietary software and systems and data science expertise. Recognized on TIME Most Influential Companies of 2023,  Digiday's WorkLife 50 2023, TIME's Best Inventions of 2022, and Lattice's People Success Awards 2022.

As we scale and evolve how we grow and retain our customer base, we're looking for a performance-minded lifecycle marketing leader to help us unlock the next chapter of customer-driven growth. 

About the Role

We're looking for a strategic, data-driven Head of Lifecycle Marketing to own and evolve how we engage, retain, and reactivate ThredUp's millions of buyers and sellers across owned channels. This is a business leadership role that operates through lifecycle channels. You'll own channel-level revenue contribution, build the forecasting infrastructure to understand and project business impact from lifecycle channels, and partner deeply with Product, Engineering, and Data teams to shape the technical capabilities that make world-class lifecycle marketing possible.

You'll lead a team of strategic and technical lifecycle marketers, working across email, push, and SMS to drive measurable impact across our customer file while expanding our channels. You're comfortable in data and analytics, an expert in lifecycle marketing technology, leading the way with AI adoption and agentic personalization, and energized by the challenge of moving and measuring business metrics. 

This is a high impact role with ownership over buyer and seller business goals, the CRM tech stack and its evolution, and the opportunity to shape how lifecycle marketing evolves at one of the most recognized resale brands in the world. 

What You'll Do

Performance, Revenue & Analytics

• Own lifecycle marketing's contribution to key business metrics including buyer and supplier retention and channel-driven revenue and refine measurement approach to accurately reflect channel-level contribution
• Establish and own ongoing channel performance goals in partnership with Finance and Commercial Planning — with the fluency to navigate seasonality, promotional cycles, and demand shifts across the thredUP platform
• Build and maintain a channel-level forecast; define KPIs, segmentation strategies grounded in behavioral and value-based modeling, and a rigorous experimentation and testing roadmap to measure incremental impact
• Fluent in Looker (or equivalent) and comfortable building your own reporting. You don't wait for an analyst to tell you what's happening in your channel but you know how to work them
• Partner with Data Science and Analytics to commission retention analyses, evolve predictive models, and translate cohort behavior, churn risk, and reactivation opportunity into action — for your team and for senior stakeholders

Team & Strategic Channel Leadership

• Team Leadership: Lead and develop a team of lifecycle marketers, fostering a culture of experimentation, data-driven decision-making, and high performance
• Channel Growth & Health: Continuously identify opportunities to grow the customer file, improve the performance of existing channels, and push into emerging channels like RCS and SMS — while maintaining operational excellence across deliverability, compliance, segmentation, and campaign execution at scale
• AI & Innovation: Champion the advancement and adoption of AI and emerging marketing technology to accelerate the impact of lifecycle programs — both from an operational efficiency and customer efficacy standpoint
• Cross-Channel Orchestration: Own the cross-sell strategy and cross-channel editorial calendar across email, push, and SMS — balancing promotional, relational, and behavioral programs to deliver a cohesive, high-performing customer experience

Marketing Technology & Technical Integration

• Own the lifecycle marketing technology stack and roadmap for Braze and related lifecycle martech platforms
• Manage and evolve strategic vendor partnerships, including ongoing relationships with Braze and third-party martech providers
• Identify and build business cases for new martech investments — stay ahead of innovation in automation, orchestration, AI-driven personalization, and agentic marketing systems. Proactively assess and evaluate new tools and partners, lead RFP processes, and quantify ROI for technology decisions to justify investments, 
• Partner with Product and Engineering to scope, prioritize, and lead large-scale technical implementations that expand our lifecycle marketing capabilities and grow the customer file and deepen engagement — you are a marketing strategist in technical conversations and can turn vision into requirements. 

What We're Looking For

• 8+ years of experience in lifecycle marketing, CRM, or retention marketing in a B2C e-commerce or consumer marketplace environment
• Demonstrated track record of owning revenue targets and channel forecasts — you are comfortable being accountable to business outcomes, not just engagement metrics
• Strong analytical foundation. You can build your own dashboards, run your own queries, and guide teams through data. Experience with Looker preferred. 
• Hands-on experience with modern ESPs, specifically Braze, and strategic-level familiarity with the broader lifecycle marketing martech stack
• Proven experience building business cases for martech investments and leading large-scale technical implementations with Product and Engineering
• Experience partnering with Product and Engineering to build features and products that improve customer engagement and grow the customer file
• Exceptional cross-functional collaborator — comfortable leading projects that span Marketing, Analytics, Product, Engineering, and Finance
• A performance marketer's mindset: you think in forecasts, incremental impact, cohorts, and contribution margins, not just open rates and click-throughs
• Experience managing and developing a technical and non-technical team; ability to inspire, coach, and hold a high bar
• Comfort in fast-past, dynamic business environment with ability to learn independently and ramp quickly 

Bonus if you have:

• Experience with agentic marketing systems or AI-driven personalization at scale
• Background in resale, retail, fashion, or marketplace businesses
• Familiarity with Customer Data Platform (CDP) architecture and implementation

At ThredUp, your base pay is one part of your total compensation package. This role pays between $196,000 and $220,000, and your actual base pay will depend on your skills, qualifications, experience, and location.

Many ThredUp employees also have the opportunity to own shares of ThredUp stock, ThredUp employees are eligible for discretionary restricted stock unit awards, as well as a discount when purchasing ThredUp stock if voluntarily participating in ThredUp’s Employee Stock Purchase Plan. Subject to eligibility requirements, you’ll also receive other benefits: Comprehensive medical & dental coverage, vision, 401k, life and disability insurance.

https://careers.thredup.com/us/en/apply?jobSeqNo=THRTHRUS1415EXTERNALENUS&step=1&stepname=personalInformation

Lately, I've been hearing a lot of customer requests on how to embed an NPS survey in an email and have the user's responses get logged as a custom attributes. I believe this use case should be doable with Link Aliasing. 

I wanted to post here to see if anyone has already tried it and found any pros and cons with this set up. Also, would the custom-attribute-logging campaign be 10 different webhook campaigns, one for each score? 

Thank you!

Best,

Allan

• Email with a link to a Braze landing page with the survey
• Or an embedded survey directly in the email?

Both options will consume data points to collect information from each user, but which do you think has more advantages overall?
Would love to hear your experiences! 🙌

You will lead the operational engine behind lifecycle communications and product marketing messaging, evolving it into an AI-native, automated, and highly scalable engagement system that drives both business outcomes and clinical impact.

This role reports to the Head of Member Comms & Content and is ideal for someone who thrives in complexity, builds scalable systems, and translates product and clinical priorities into meaningful member behavior change.

As a Braze Lifecycle Manager (AI) at Maven, you will:

Own lifecycle operations & systems

• Lead end-to-end execution and optimization of lifecycle journeys across email, push, and in-app messaging
• Own Braze as the system of record for lifecycle communications, including segmentation, personalization, QA, scheduling, and performance tracking
• Maintain orchestration logic, journey hygiene, and overall system integrity across all lifecycle programs

Build an AI-native lifecycle engine

• Identify and implement opportunities for AI-driven personalization, automation, and journey optimization
• Partner with Data and Product teams to evolve toward trigger-based, adaptive, and predictive lifecycle systems
• Reduce manual execution through scalable workflows, modular templates, and automation frameworks

Drive intake, prioritization, and operational excellence

• Manage cross-functional intake from Product, Clinical, Marketing, and other teams
• Own ticketing, prioritization, and delivery workflows (e.g., Jira), ensuring clarity, transparency, and timely execution
• Serve as the connective layer between strategic intent and operational delivery

Partner deeply with Product & Clinical teams

• Translate product launches, feature updates, and clinical protocols into lifecycle strategies that drive adoption and behavior change
• Embed lifecycle thinking early into the product development lifecycle
• Ensure messaging is tightly aligned with in-product experiences and clinical guidance

Drive engagement, retention, and behavior change

• Lead initiatives that improve activation, retention, re-engagement, and program enrollment
• Identify drop-offs and friction points in member journeys and design targeted interventions
• Support clinical and care outcomes (e.g., adherence, care plan completion) through lifecycle touch points

Lead with data and experimentation

• Use analytics to identify performance gaps, opportunities, and behavioral insights
• Design and run A/B tests and ongoing experimentation programs
• Report on lifecycle performance across engagement, retention, and clinical outcome metrics

Uphold a high bar for member experience

• Ensure all communications meet high standards for clarity, tone, accessibility, and inclusivity
• Maintain consistency across channels, programs, and journeys
• Continuously improve the member experience through iteration, feedback, and insight

What we’re looking for:

• 3–5 years of experience in lifecycle marketing, CRM, member communications, or product communications
• Deep hands-on experience with Braze (segmentation, canvases, personalization, and reporting)
• Proven success improving engagement, retention, or behavior change through lifecycle programs
• Experience managing complex, cross-channel lifecycle ecosystems
• Strong project management skills with ability to coordinate multiple stakeholders
• Ability to balance strategic thinking with detailed execution
• Comfort working with analytics tools, dashboards, and experimentation frameworks
• Ability to translate data into clear insights and actionable lifecycle improvements
• Interest in building AI-native lifecycle capabilities (e.g., predictive triggers, dynamic personalization)
• Experience working closely with Product, Engineering, and/or Clinical teams
• Ability to translate complex product or clinical concepts into clear, human member communications

The base salary range for this role is $115k-$135K per year. You will also be entitled to receive equity and benefits. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset.

Get Started with Braze Bonfire Community

Have feedback on site?
Whether it's something you like or would still like to see, we'd love for you to share back with us:

As Manager of Customer and Partner Training at Braze, I often get asked:

"What's the fastest way to go from a beginner to a power user?"

My answer is always the same: Join us for Live Training.

We’ve just updated our calendar with some incredible sessions designed to help you move past "how-to" and into "what’s next." Whether you’re looking to drive first transactions or master the art of Liquid, our expert trainers are ready to guide you.

Where should you start?
We are currently running Certification Bootcamps for all levels! These are interactive, use-case based sessions that wrap up with a dedicated window to attempt your exam.

The best part? Attendees get 50% off their certification exam fee:

• Practitioner Bootcamp: Learn the basics, then grab your cert for just $25!
• Marketer Bootcamp: Step up your orchestration game and show it off with a cert for $50.
• Digital Strategist Bootcamp: Master high-level optimization with our pros. These certs are discounted to $75!

Ready to deep dive or level-up? Try one of these sessions:

• Foundations for Effective Campaigns: A deep dive into the core features.
• Advanced Liquid & Connected Content: For when you're ready to get technical with dynamic data.
• Regional Sessions: We’re going global with bootcamps and workshops in Spanish and Portuguese!

Learning is better together. You’ll get to connect with other users, ask our trainers your toughest questions, and walk away with skills you can use the very same day.

Check out the Upcoming Events Calendar and join us for a valuable, interactive learning experience

Webhooks are the "connective tissue" of the modern tech stack. They link Braze to systems across the internet and take your marketing to the next level. In a world of AI assistants and BrazeAI™ Operator, sophisticated flows using webhooks are more accessible than ever. This course gives you the foundational understanding that enables you to leverage Braze and BrazeAI™ to become a more technical and versatile marketer.

What’s in it for you?

• Confidence Boost: Demystify webhooks and JSON so you can write your own or communicate more effectively with BrazeAI™ Operator and your engineering team.
• Efficiency: Learn when to use native tools vs. webhooks to make your job easier and save time and money.
• Career Growth: Technical literacy is one of the most sought-after skills in the lifecycle space right now. This course takes your technical skills to the next level!

You’ve got this!

Register for Course

Here's what we're looking for:
• Active Braze Onboarding Consultant certification (required)
• Availability during Central Time hours (preferred)

If this sounds like you, I'd love to connect and discuss the position further. Please feel free to reach out directly at: connie.clark@applydigital.com

Thanks!

How fast does it all go?

I’ve been part of a lot of CRM teams over the years, I’ve hired for technical CRM managers, upskilled teams in setting up Connected Content, using Liquid, building templates, creating modular personalisation in emails and it’s all quite hard, and most of the time slow.

So I decided to build a thing (isn't that always the answer?) to let teams do it themselves.

It's called Building Blocks, it's a drag and drop builder, powered by a modular email design system that allows teams to build dev level emails by themselves. It has a bunch of cool gizmos built in, like pulling live data into emails visually, content waterfalls, stylesheets, or Liquid personalisation use cases.

The beta is live, Bonfire discount for anyone who wants in, open to everyone. Leave a comment or DM me.

https://copypastd.com

• Looking for a full time or near full time contractor, managing the CRM ops team (8 people) who operates in cordial (email) and braze (push and IAMs). The Braze expertise is more critical. I want someone who can be a player/coach, roll up their sleeves and help the team learn more about Braze capabilities and level up their skills
• Need to keep the day-to-day afloat — campaign speed, quality, minimal issues. When there are issues, be comfortable and capable tracking the data sources.
• Ideally has hightouch experience too as most of our Braze data comes in through hightouch
• Bonus: if I can find someone who can help this same team accelerate AI for workflow efficiencies, QA, coding, process improvements that would be a cherry on top
• We are a high volume, highly personalized sender — looking for someone with experience with 100s of millions of sends per month, highly complex campaign logic, high degree of personalization
• Must be in the US, remote is fine

{% assign my_string = '2 Fast 2 Furious' %}
{% assign my_string = my_string | plus:0 %}
{{my_string}}

Outputs "2".

{{'2 Fast 2 Furious'| times: 5}}

Outputs "10"

My workaround is split the string into parts and check if anything in it is not a number, which seems like a really inefficient way to do things. e.g.

{% assign my_string = '2PAC Shakur' %}
{% assign s = my_string | strip %}
{% assign digits = '0123456789' %}
{% assign is_digits_only = true %}

{% assign chars = s | split: '' %}
{% for c in chars %}
{% if digits contains c %}
{% else %}
{% assign is_digits_only = false %}
{% endif %}
{% endfor %}

{% if is_digits_only %}
Only numbers, but still not ideal if the variable starts with 0
{% else %}
Not numbers, unless it's a decimal. LOL. 
I need another loop or ceil/floor to check if decimal.
{% endif %}

Any chance of adding the equivalent of typeof to Liquid?

Customer experiences just got a whole lot more unified. We’re announcing new eCommerce features designed to help you drive revenue from your first-party commerce data, quickly. Our goal is to eliminate fragmented data, allowing you to use your commerce data to create a single, actionable view of your shoppers.

These new product enhancements are designed to help you move fast and reduce friction. You’ll be able to:

• Unify Shopify product data and Braze engagement data in real time to power deep personalization
• Turn shopping behaviors into automated message triggers
• Track built-in revenue reporting to prove campaign ROI quickly
• Launch campaigns quickly using built-in journeys & email templates
• Sync audiences directly with ad platforms like The Trade Desk to optimize paid media 

EXPLORE THE CAPABILITIES NOW

So far, I've just completely excluded the additional languages from campaigns because we don't have the bandwidth to handle other languages right now. We are a small team of English speakers (I took French immersion in school but wouldn't rely on it since I haven't used it in a long time). 

I have a few different use cases which could probably benefit from their own approach:

• One-off campaigns: regular monthly newsletters, feature releases, surveys etc. 
• Canvases: Welcome series, purchase conversion, churn reduction canvases: these are fairly complicated canvases which are updated once per month, maybe. We typically are testing timing, subject lines, copy etc., so we are changing them. 

I want to reduce the manual workload as much as possible, so the trade-off of individual language analytics vs. having to keep multiple canvases updated is a pretty big consideration. 

Curious what solutions other people have landed on. What's your current workflow? How did you land on it? Did you try something prior that didn't work? Are you using separate canvases, user journeys or simply just calling liquid within the message? Are you using any of the Braze language tools? Are you using spreadsheets or any tools like Phrase or Lokalise? Any drawbacks to your current set up?

Thank you, I appreciate any help you're all willing to give!

Every suggestion in much appreciated :)

Appreciate your thoughts on this, mainly from a security perspective. We were exploring custom HTML Banners in Braze. In this case, the SDK would render both the content payload and the HTML to the website DOM and the browser would execute the code. 

We were conscious that anyone could accidently insert malicious content into the HTML, resulting in PII sharing, stolen cookie tokens etc. Currently we can set allowUserSuppliedJavascript  to 'true' to accept custom JS

Has anyone implemented guardrails within your teams/ processes to manage such risks whilst leveraging the custom HTML for Banners? Would be great to hear your thoughts.

Regards
Raj

I’m a lifecycle marketing leader with 15+ years of experience, most recently leading lifecycle at Talent Systems, working in Braze across onboarding, activation, retention, and winback.

I’ve spent my career building and scaling lifecycle programs—from segmentation frameworks to deliverability improvements to full journey orchestration.

Always happy to connect here or on LinkedIn.

Today, lifecycle is primarily email-driven. We are actively expanding into in-app, in-product messaging, and push — and investing in Braze to power that evolution. This leader will partner closely with Product and Engineering to unlock new in-product placements and embed lifecycle directly into the customer experience.

What you’ll own:

• End-to-end lifecycle strategy across onboarding, engagement, monetization, retention, and reactivation
• Multi-channel orchestration (email, push, in-app/in-product)
• Experimentation frameworks, KPIs, and measurable growth outcomes
• Braze implementation and optimization strategy
• Lifecycle standards across QA, testing, and measurement
• Scaling and mentoring a high-performing lifecycle team

We’re looking for a lifecycle leader who:

• Has hands-on experience with Braze (or similar platform)
• Has built multi-channel programs beyond email
• Is highly technical and comfortable partnering with Engineering
• Lives and breathes funnel optimization and experimentation
• Thrives in fast-paced, build-from-scratch environments

📍 Chicago (hybrid) | Remote flexibility for exceptional US-based candidates
💼 Full-Time
💰 $175,000–$225,000 base + 15% bonus

Apply here:

https://job-boards.greenhouse.io/ninjatrader/jobs/4655249006

If you’re excited about building lifecycle 2.0 inside a growing, financially strong fintech company — we’d love to connect.

What you’ll do:

• Build and manage multi-channel lifecycle programs (email, in-app, push)
• Develop segmentation and personalization strategies powered by product usage data
• Execute onboarding, engagement, retention, and reactivation journeys
• Run A/B tests and experiments to drive measurable performance improvements
• Partner with Product and Data teams to ensure proper triggers and data flows
• Support product launches with coordinated lifecycle campaigns
• Maintain high QA standards and strong documentation

We’re looking for someone with:

✔ 6–8 years in lifecycle/CRM/growth marketing
✔ Hands-on Braze (or comparable platform) execution experience
✔ Strong understanding of segmentation, triggers, and experimentation
✔ High attention to detail and bias toward performance

📍 Chicago (hybrid) | Open to exceptional US-based remote candidates
💰 $95,000–$145,000 base + 10% bonus

Apply here:

http://job-boards.greenhouse.io/ninjatrader/jobs/4655976006

If you love building lifecycle programs that drive real product engagement and measurable outcomes, I’d love to connect.

Reach out via DM.

I'm looking for a technical Braze super-user architect and evolve the systems powering our customer communications. 

This is an exciting role, with massive business impact and opportunity to grow. 

If this sounds interesting, I'd love to hear from you! 

https://job-boards.greenhouse.io/liberis/jobs/7649175 

Our Values

Dream big
Be visionary, strategic, and open to innovation

Build great things
Work in service of our users, always improving and pushing higher

Operate as an owner
Take responsibility with bold decision-making and bias for action

Win like a sports team
Be trusting and collaborative while empowering others

Learn and grow fast
Never stop learning and iterate fast

Share our passion
Share ideas and practice enthusiasm and joy

Be user obsessed
Empathetic, inquisitive, practical

About the team

At Goodnotes, we're on a mission to create the best medium for human and AI collaboration. You will join our Growth Marketing team and focus on executing high-impact B2C CRM campaigns that drive user engagement, retention, and monetization across our global app and web user base.

This role combines hands-on campaign execution with strategic collaboration across multiple teams at Goodnotes. You will contribute to campaign planning, experiment design, including A/B testing, and post-campaign analysis, ensuring CRM initiatives are both operationally excellent and strategically impactful within a fast-paced app product environment.

About the role

We are looking for a CRM Specialist with strong hands-on experience in B2C CRM platforms, including Braze, to execute lifecycle and promotional campaigns across multiple channels. You will work closely with product marketing, growth, design, and analytics teams to ensure high-quality and timely campaign delivery.

This is the role for you if you’re excited to work on the things listed below:

• Execute end-to-end B2C CRM campaigns across multiple channels, including email, push, and in-app messages
• Set up user journeys and build experiments based on strategic audience segments using behavioral, lifecycle, and subscription data
• Monitor campaign performance and support reporting with clear insights and recommendations
• Ensure operational excellence in campaign setup, QA processes, and deployment timelines
• Collaborate with product, growth, and analytics teams to translate business requirements into executable CRM campaigns

The skills you will need to be successful in the above

• Minimum 3 years of hands-on experience in B2C CRM campaign execution using a CRM or automation platform; Braze experience is required
• Experience working on app products
• Strong understanding of segmentation logic and personalization strategies
• Strong attention to detail and a structured QA mindset
• Solid experience setting up experiments and analyzing CRM performance metrics such as deliverability, open rate, CTR, and conversion

Even if you don’t meet all the criteria listed above, we would still love to hear from you. Goodnotes places a lot of value on learning and development and will support your growth if needed.

The interview process

• An introductory call with someone from our talent acquisition team. They want to hear more about your background, what you are looking for, and why you’d like to join Goodnotes
• A role-specific call to discuss your background and skillset for this role in more detail
• A call with your hiring manager to discuss your CRM experience as well as complete a live exercise. This is the person who will manage you day to day, support your growth and development, and partner with you throughout your career at Goodnotes
• A meet-the-team call with 2 or 3 Goodpeople you’d be working closely with at Goodnotes
• An AI Literacy interview to gauge your understanding and use of AI tools

What’s in it for you

• Budget for things like noise-cancelling headphones, setting up your home office, personal development, professional training, and health and wellness
• Sponsored visits to our Hong Kong or London office every 2 years
• Company-wide annual offsite
• Flexible working hours and location
• Medical insurance for you and your dependents

Note: Employment is contingent upon successful completion of background checks, including verification of employment, education, and criminal records.

By submitting your application, you acknowledge that you have read and understood our Candidate Privacy Notice, which provides important information about the data we collect during the application process.

Apply HERE

Candidate Privacy Notice

Utrecht, Netherlands

• Senior Manager MarTech Global E-Commerce
• Manager App Marketing Global E-Commerce

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• Junior Manager Digital Marketing Operations Global E-Commerce