Tell us more about what you learned at Forge attending as a team - Grubhub AMA

Firstly, I thought Forge was a fantastic experience full of amazing content and it really had something for everybody. So my most important learning was this: if you can attend Forge, do it! Besides that, seeing how we will be able to use AI to run real-time tests and optimizations in relation to audience engagement was eye-opening. We are always making our emails more impactful though dynamic and bespoke content, but being able to determine which version a specific recipient will get (as opposed to an AB test & selecting the winner) is a huge step towards even more personalized comms.