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Top Automated Campaigns for ecommerce online retailer?

Hi We just joined on Braze and its our first mobile app after 25 years of being online only... Which automated campaign flows would you recommend that we start with as the highest priority flows?This is what we have so far:Abandon Cart Price Drop – B...

Create alias with Segment CDP

Hello everyone,We are sending new users from Segment CDP (https://segment.com/) to Braze. All is well received except the user alias.Anyone succeeds to transmit an alias via Segment CDP ?We asked to Braze support, but we still don't achieve...Best re...

Lifecycle Marketing Team Structure

Lifecycle marketing friends! I'm doing some research. How is your team organized? Do you split acquisition and retention between team members? Automation vs. campaigns (batch/blast comms)? 

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