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Find important community announcements, product releases, guides, and everything else you need to stay up-to-date on all things Braze and Bonfire Community.Recent Content
Ask Me Anything: Keeping the Momentum Going After Black Friday and Cyber Monday
Join us for an engaging Ask Me Anything session focused on sustaining the excitement and sales momentum generated during the Black Friday and Cyber Monday shopping frenzy hosted by Meredith Mitchell, Industry Marketing Lead, Retail & eCommerce at Braze. As the holiday season continues, it's crucial for retailers to capitalize on the energy created during these peak shopping days. In this session, we'll explore effective strategies for maintaining customer engagement, optimizing inventory management, and leveraging data insights to drive sales. Whether you're looking to implement targeted marketing campaigns, enhance customer loyalty programs, or explore new sales channels, Meredith is here to answer your questions and provide actionable insights. How a Bonfire AMA works: This event takes place entirely in the Ask Me Anything board on Bonfire, and does not have a virtual video component. Make sure you've joined Bonfire and confirmed your email. Ensure that you're following our AMA board so you receive a notification about new discussions and replies. Question submissions for Meredith will open 24-hours before. When adding a question, please start a new discussion. Meredith will be answering questions live in the thread during the time of the event. You can reply in-thread, too! Time for new questions will end at the time the event ends.
URL Wrapping
Does anyone know how the URL wrapping in email works exactly or is that proprietary information? As a tester I'm trying to verify the url's in the mail wrapped by braze. In our case, a link is wrapped to http://clicks.****.nl/f/a/5juAUSBvowz8S5gseBY-fw~~/AAAHahA~/Snj1AQpa6R5scePJ5SRxuV-xWbYngjvvue5nvDQnviKSfvFhoLDm440dk_NNpnsvhMz3Ag_V2Leqo-1MyS56MLPydYzuWHFmx5ONjYT5NXmc8aPgYHrdUJjFn1LRUp2b7ZgXroeHfyW3uziw8uZa8d6LU1lADBoFz33ZqsNElt3AARWrXxBx_ZXBS8t-_fE2 Is there a way to decode URL so I can see in our test environment what the new end point is after the click has been registered using the clicks subdomain?
How to update a custom attribute via Zapier
Hello all, Looking for a way to update a custom attribute using Zapier. I'm trying to connect a tool (Referal Rock) that has a native integration to Zapier. I want to trigger a change on a custom attribute when a change happens on Referal Rock. Has anyone got any experience with updating custom attributes using Zapier? Cheers!Using a catalog to populate a push based on date
Hi. I created a catalog in Braze with 3 fields: id title preheader The id column is a date yyyy-mm-dd I then created a selection where id equals {{today}} I followed Braze support to use this as my push message: {% catalog_selection_items anchor today %} {{ items[0].preheader }} However, nothing is populating. Does anyone have a solution?Discover What’s New with Braze: Q2 2025 Product Release Webinar
Join us on July 16, 2025, for a live webinar designed to help you make the most of the latest Braze features—fast. You’ll get a firsthand look at powerful new capabilities like RCS, Banners, Canvas Context, and more, plus live demos to show you exactly how to put them into action. This is a great opportunity to explore our newest enhancements and get more out of your Braze investment. Can’t make it live? No worries—register anyway, and we’ll send you the recording as soon as it’s available. 👉 REGISTER NOW USING THIS LINKCampaigns, Segments, Custom Attributes
Let's say I have a campaign, and it's set up for a certain Custom Event trigger (trigger_a) and set to target a certain Segment segment_a based on a custom attribute. This campaign has a 15 minute delay built in. Let's say a the event trigger_a fires for a certain user, but at the moment the event fires the user is not part of segment_a. If we update the user profile with the relevant custom attribute (thus making them part of segment_a) within that 15 minute delay, will that user receive that campaign? Or do they need to be part of that segment the moment the event fires for that user.CRM & Braze specialist
Greetings fellow Braze enthusiasts. My name is Jon Louis and I have been working with Braze for the past several years, most recently as a marketing manager at Realtor.com and Quizlet.com. I am available in July and beyond for any consulting work you may need, either part-time or otherwise. I really don't have a weakness when it comes to the platform, as I've been living in it and loving it, so I feel confident that I can help you with whatever level of campaign sophistication you may need. I can also provide a few references from my friends at Braze as well. Connect with my on my LinkedIn Profile or click here to email me directly.Favorite Braze (new-ish) Features / Releases?
Hey all 👋 I'm jumping back into Braze after 2 years away, and interested to learn what's changed and what are some of the communities favorite new features?? I noticed the UI has been revamped, and there's some great new features, so interested in hearing what are some of the things that have made real differences in your work in Braze or really delighted you when you started using it? Thanks in advance and happy to be back in the platform!
