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Find important community announcements, product releases, guides, and everything else you need to stay up-to-date on all things Braze and Bonfire Community.Recent Content
Hiring - Braze CRM Marketing Specialist 🔥
Located in Chicago area? Apply here Located in Milwaukee are? Apply here Morning Walk is a Performance Branding Company that seeks to create healthy brand ecosystems through a balance of purpose, experience, and performance to drive growth. We’ve built a team of insatiably curious thinkers and makers, relentlessly dedicated to craft, unapologetically optimistic, and always moving forward. Our core disciplines include strategic consulting, creative design, content development, experience design, shopper marketing, data science, performance marketing, PR, CRM and Analytics. Our "Walkers" or employees are the best in the business. We are fortunate to have a portfolio of passionate, purpose-led clients, and are privileged to work on their exciting, dynamic brands across myriad industries and sectors – from Kalahari Resorts & Conventions to innovative doors from Masonite, from car batteries (Clarios/OPTIMA) to snowplows (Toro/BOSS). We are powered by data and ideas and fueled by the energy of our people and clients. Our relentless and persistent optimism means we put our best foot forward, build on our solid foundation, and start each day new with the goal of creating an environment of growth and discovery – both personally and professionally. Motion is contagious, and we’re going places. Won’t you join us? What We’re Seeking Morning Walk is seeking a dynamic and growth-minded CRM Marketing Specialist to join our Performance Marketing Data & CRM team in Chicago or Milwaukee - This is a hybrid role with the most incredible team! We work in-office on Mondays, Wednesday and Fridays, and Tuesday and Thursdays, you have the option to work from home if you’d like. This role will be the primary lead for a hospitality resort client. The individual will be focused on the design, implementation and iteration of our client’s CRM strategy. Braze expertise is a must within the last year. Our client is in growth mode - making investments in digital and data transformation throughout the organization. The role is involved in high-impact CRM projects from the ground floor and has high visibility as we collectively support growth initiatives for the business. What You’ll Be Doing Be responsible for the day-to-day production of multi-channel campaigns alongside our client stakeholders. Collaborate with leadership and stakeholders on overall CRM communication strategy to help meet organization goals – new growth, retention, and reengagement. Help develop & document best practices for the organization on data usage, segmentation, targeting, and communication flows. Support the marketing organization in developing and analyzing ‘test and learn’ strategies to optimize effectiveness. Strategize and brief on content to be developed for messaging throughout the campaigns – on brand, on trend, and on performance. Pull campaign and canvas analytics to interpret and provide insight into performance. Develop and innovate new processes to help drive efficiency through automation. Experience Qualifications 3+ years of experience in a similar role delivering multi-channel data-driven campaigns using marketing automation tools: ***Braze (Enterprise) experience is required. Klaviyo platform experience is preferred. A focus on campaign development for B2C Foundational to intermediate knowledge of HTML and CSS Proficiency in working with data through Excel or other platforms Strong sense of ownership, critical thinking, and curiosity Creative and strategic mindset to developing communication content strategies Ability to clearly communicate data concepts with both technical and non-technical stakeholders Exposure to AI-powered analytics platforms to drive business insights Bachelor’s degree in business, marketing, or a related field preferred Bonus Qualifications (get to the top of the list) Applicable CRM work in the travel and hospitality industry Hands-on work with Braze & Klaviyo a must Strong experience with the Liquid language SQL knowledge for advanced segmentation Compensation, Benefits, and Perks of a "Walker" At Morning Walk, we don’t just offer jobs, we offer opportunities to grow, thrive, and have fun while doing meaningful work. We provide competitive salaries and a generous, company-sponsored benefits package that includes medical, dental, vision, life, short- and long-term disability, plus wellness perks to keep you feeling your best. Our compensation range for this role is $70,000-$90,000 You’ll enjoy a 401(k) with company match, PTO and paid holidays, and ongoing learning through our MW Fuel development program. Our offices are based in two amazing locations—Milwaukee’s lively Third Ward and the heart of downtown Chicago. Our vibe? Think energetic, supportive, and collaborative. We believe in great work, good people, and always moving forward—with optimism and teamwork leading the way. We are an equal opportunity employer and value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Won't you join us on our walk?
Hiring: Senior Lifecycle Marketing Manager @ Headspace
Apply here: https://job-boards.greenhouse.io/hs/jobs/6808948 Headspace is seeking a Senior Lifecycle Marketing Manager who’s passionate about creating meaningful, personalized experiences that support our members’ mental health and wellbeing. In this role, you’ll craft thoughtful, data-driven lifecycle strategies that deepen engagement and help members get the most out of their Headspace journey—delivering the right message at the right time, through the right channel. We’re looking for a lifecycle marketer with strong engagement and retention experience, who’s energized by testing, learning, and optimizing. You’ll play a key role in shaping the member experience, partnering closely with Product, Data, Engineering, and Marketing teams to ensure every interaction feels seamless, supportive, and impactful. What you will do: Lead the strategy and end-to-end experience of thoughtful, personalized lifecycle marketing campaigns that deepen engagement and drive retention Work closely with cross-functional product partners to strategize & support member experiences inside/outside the app, proposing innovative solutions, leveraging qualitative and quantitative data to inform plans Design and optimize multi-channel touchpoints (i.e. email, SMS, push, in-app) to deliver timely, relevant experiences that support members throughout their journey Understand core metrics and build an experimentation plan to drive initiatives, prioritized by key objectives, level of effort, opportunity size Develop and utilize engagement frameworks and playbooks to drive experimentation, providing subject matter expertise to cross-functional partners Strong communication with cross-functional partners and leadership; present to leadership and teams experiment details, results, learnings, next steps in an effort to drive seamless alignment Drive innovation by leveraging AI to scale personalized engagement What you will bring: Required Skills: Experience in: App-based subscriptions Consumer engagement and retention Using Braze to execute & report on campaigns Proven track record of engagement experiments that have drive impact Strong communication skills & cross-functional partnerships Ability to interpret data, define success metrics, and iterate based on performance insights. Growth mindset - passionate about learning, iterating quickly, implementing Preferred Skills: B2B & B2B2C business model experience Consumer healthtech Use of AI to scale personalized comms Location: We are currently hiring this role Hybrid for San Francisco (SF) and Los Angeles (LA). Candidates must permanently reside in the US full-time. This role will follow our hybrid model. You’ll work 3 days per week from our office, allowing for impactful in-office collaboration and connection, while enjoying the flexibility of remote work for the rest of the week. Your recruiter will share more details about our hybrid model. Pay & Benefits: The anticipated new hire base salary range for this full-time position is $100,000-$158,700 + equity + benefits. Our salary ranges are based on the job, level, and location, and reflect the lowest to highest geographic markets where we are hiring for this role within the United States. Within this range, individual compensation is determined by a candidate’s location as well as a range of factors including but not limited to: unique relevant experience, job-related skills, and education or training. Your recruiter will provide more details on the specific salary range for your location during the hiring process. At Headspace, base salary is but one component of our Total Rewards package. We’re proud of our robust package inclusive of: base salary, stock awards, comprehensive healthcare coverage, monthly wellness stipend, retirement savings match, lifetime Headspace membership, generous parental leave, and more. Additional details about our Total Rewards package will be provided during the recruitment process. How we feel about Diversity, Equity, Inclusion and Belonging: Headspace is committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace. *Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Headspace. Please inform our Talent Acquisition team by filling out this form if you need any assistance completing any forms or to otherwise participate in the application or interview process.Ask Me Anything: Keeping the Momentum Going After Black Friday and Cyber Monday
Join us for an engaging Ask Me Anything session focused on sustaining the excitement and sales momentum generated during the Black Friday and Cyber Monday shopping frenzy hosted by Meredith Mitchell, Industry Marketing Lead, Retail & eCommerce at Braze. As the holiday season continues, it's crucial for retailers to capitalize on the energy created during these peak shopping days. In this session, we'll explore effective strategies for maintaining customer engagement, optimizing inventory management, and leveraging data insights to drive sales. Whether you're looking to implement targeted marketing campaigns, enhance customer loyalty programs, or explore new sales channels, Meredith is here to answer your questions and provide actionable insights. How a Bonfire AMA works: This event takes place entirely in the Ask Me Anything​ ​board on Bonfire, and does not have a virtual video component. Make sure you've joined Bonfire and confirmed your email. Ensure that you're following our AMA board so you receive a notification about new discussions and replies. Question submissions for Meredith will open 24-hours before. When adding a question, please start a new discussion. Meredith will be answering questions live in the thread during the time of the event. You can reply in-thread, too! Time for new questions will end at the time the event ends.
URL Wrapping
Does anyone know how the URL wrapping in email works exactly or is that proprietary information? As a tester I'm trying to verify the url's in the mail wrapped by braze. In our case, a link is wrapped to http://clicks.****.nl/f/a/5juAUSBvowz8S5gseBY-fw~~/AAAHahA~/Snj1AQpa6R5scePJ5SRxuV-xWbYngjvvue5nvDQnviKSfvFhoLDm440dk_NNpnsvhMz3Ag_V2Leqo-1MyS56MLPydYzuWHFmx5ONjYT5NXmc8aPgYHrdUJjFn1LRUp2b7ZgXroeHfyW3uziw8uZa8d6LU1lADBoFz33ZqsNElt3AARWrXxBx_ZXBS8t-_fE2 Is there a way to decode URL so I can see in our test environment what the new end point is after the click has been registered using the clicks subdomain?
How to update a custom attribute via Zapier
Hello all, Looking for a way to update a custom attribute using Zapier. I'm trying to connect a tool (Referal Rock) that has a native integration to Zapier. I want to trigger a change on a custom attribute when a change happens on Referal Rock. Has anyone got any experience with updating custom attributes using Zapier? Cheers!Using a catalog to populate a push based on date
Hi. I created a catalog in Braze with 3 fields: id title preheader The id column is a date yyyy-mm-dd I then created a selection where id equals {{today}} I followed Braze support to use this as my push message: {% catalog_selection_items anchor today %} {{ items[0].preheader }} However, nothing is populating. Does anyone have a solution?Discover What’s New with Braze: Q2 2025 Product Release Webinar
Join us on July 16, 2025, for a live webinar designed to help you make the most of the latest Braze features—fast. You’ll get a firsthand look at powerful new capabilities like RCS, Banners, Canvas Context, and more, plus live demos to show you exactly how to put them into action. This is a great opportunity to explore our newest enhancements and get more out of your Braze investment. Can’t make it live? No worries—register anyway, and we’ll send you the recording as soon as it’s available. 👉 REGISTER NOW USING THIS LINK
