Hiring: Director of Growth Marketing
The Director of Growth Marketing is responsible for driving customer lifecycle growth across Snoonu’s ecosystem, with a strong focus on loyalty, CRM, and subscription programs. This role is responsible for the strategy and execution of initiatives that maximize user retention, engagement, and lifetime value. The Director will lead a team of specialists in CRM, loyalty, and growth analytics, and will collaborate with cross-functional partners across Product, Data, Commercial, and Performance Marketing to deliver sustainable growth. As a senior member of the Marketing leadership team, the Director will serve as the architect of Snoonu’s growth engine, designing and optimizing personalized journeys, loyalty mechanics, and subscription offerings to strengthen customer stickiness and brand preference. 🛠 What You’ll Get Your Hands On Growth & Lifecycle Strategy Own the end-to-end growth marketing strategy across CRM, loyalty programs (Royal Club), and subscription products Develop segmentation strategies to deliver personalized, data-driven communication across the full customer lifecycle (acquisition, retention, reactivation). Define and optimize loyalty program benefits, tiers, and promotions to increase frequency, retention, and advocacy. Scale subscription adoption through targeted campaigns, incentive design, and customer experience improvements. CRM & Personalization Oversee CRM campaign planning, orchestration, and execution across email, push, in-app, and SMS channels. Implement advanced customer segmentation, predictive modeling, and automation to deliver personalized and timely communications. Partner with Product and Data teams to integrate behavioral triggers and dynamic content into CRM journeys. Cross-Functional Leadership Collaborate with Commercial and Product teams to align growth initiatives with revenue and customer experience priorities. Work closely with Performance Marketing to bridge acquisition and retention efforts. Lead, mentor, and scale a high-performing growth marketing team specialized in CRM, loyalty, and lifecycle programs. 🧙♂️ The Magic You Bring Bachelor’s degree in Marketing, Business Administration, or related field; master's preferred. 8+ years of progressive experience in growth marketing, CRM, loyalty, or lifecycle marketing, with at least 4 years in a leadership role. Proven track record of scaling loyalty programs, subscription models, or CRM strategies that deliver measurable improvements in retention and customer LTV. Strong expertise in CRM platforms, marketing automation, and personalization tools (e.g., Braze, Insider, Salesforce Marketing Cloud, or similar). Advanced analytical and data-driven decision-making skills, with experience in cohort analysis, predictive modeling, and customer segmentation. Experience in subscription business models, including pricing strategy, benefit design, and adoption growth. Ability to design and optimize tiered loyalty programs that drive engagement and advocacy. Strong stakeholder management and collaboration skills, with experience working across Product, Data, and Commercial teams. Demonstrated leadership in building and managing high-performing growth or CRM teams. Excellent communication and presentation skills, with the ability to translate complex insights into actionable strategies. Inside Snoonu’s Universe Snoonu is Qatar’s homegrown Super App, reinventing daily life with blazing-fast delivery, ride-hailing, and shopping - all in one place. Powered by tech, driven by a global team, and obsessed with making life easier. The Dream We’re Chasing To be the first Qatari Super App that propels the region and its community through innovation and technology. We envision a global expansion where what we do surpasses norms and limitations every time. The Quest We’re On To radically transform how people live by leveraging technology to connect them with endless possibilities. Our Everyday Superpowers 👥 Be Customer Obsessed: “Focus on the customer and all else will follow.” 💪 Act with Integrity: “We are honest, ethical, and trustworthy in everything we do.” 🧪 Be Curious and Creative: “We constantly innovate and create solutions to bring a lasting positive impact.” 🏅Lead by Example and Take Ownership: “Be the change you want to see and take ownership.” 🚀 Work Smart and Deliver Results: “You can do more by doing less, better, and faster.” 👨💼 It's All About People: “Be a team player; together we are stronger.” Perks & Worklife Magic At Snoonu 🌐 Global Vibes – Collaborate with a worldwide crew. 🧠 Brain Boosters – Learning budgets, access to courses, and tools for your growth. 🚒 Builder’s Playground – Own your tasks, own your path! We’re big on autonomy. 🏝️ Flexible Time Off – We take recharging seriously. Generous leave and wellness policies. 🛠️ Agile Everything – Scrum isn’t a buzzword here. It’s how we roll, from product to ops. Beyond the Code: Giving Back Matters We don’t just build app. We’re committed to doing business sustainably and giving back to the community that fuels us. From eco-conscious practices to CSR projects, we’re always finding ways to do better—and we invite you to be a part of that mission. Diversity Isn’t Just a Buzzword At Snoonu, fairness and inclusion are the foundation of everything we do. We’re proud to be an equal opportunity workplace that welcomes people from every walk of life. Be bold. Be you. Thrive here. Let’s Build the Future Together Apply now to join a team where your contributions spark a change and your voice is heard. Let’s make some magic together. Apply here: https://www.linkedin.com/jobs/view/4303823281 Or send your CV via direct message on LinkedIn.
Performance Marketing Manager - Lumenate app
Location: Remote UK (preferred) or Remote EU Type: Full-time Experience Level: Mid–Senior Salary: £50.000 - £60.000 About Us We’re Lumenate, the consciousness-shifting meditation app designed to effortlessly immerse you into deep states of rest, relaxation and inner exploration. Developed through thousands of EEG brain scans, Lumenate uses precise flickering light sequences (from your phone’s flashlight) to gently synchronise your brainwaves, guiding you into a deeply meditative, semi-psychedelic state. Currently topping the US and UK charts in the Health & Fitness category, over 1.5M users have joined our mission to revolutionise mental wellbeing by making powerful, transformative states accessible and effortless for all. Backed by world-class collaborators like Rosamund Pike and the John Lennon Estate, we’re scaling fast. We’re already running paid marketing at meaningful scale with strong early results. Now, we’re looking for an experienced Performance Marketing Manager to build on this success, unlocking the next phase of growth through creative, data-driven experimentation and relentless optimization. The Role As our User Acquisition Manager, you’ll be at the forefront of user acquisition and revenue growth. You’ll own our paid user acquisition efforts end-to-end across key digital channels, developing high-performing strategies, executing campaigns, and continuously optimizing toward growth goals. This role reports to the Head of Growth and is a critical part of our team. You’ll work closely with creatives and product analytics to scale customer acquisition profitably and sustainably. Responsibilities Own and execute paid user acquisition across Meta (Instagram/Facebook), TikTok, Apple Search Ads, and emerging channels. Build, manage, and scale multi-platform campaigns with strong creative and analytical thinking. Drive continuous performance improvements through A/B testing, creative iteration, audience targeting, and funnel optimization. Collaborate with freelance designers to develop compelling ad creatives and landing experiences tailored to channel and audience. Analyze campaign data to derive insights, forecast performance, and report on KPIs. Manage and optimize budgets to achieve CAC, ROAS, and subscription growth targets. Stay up to date with trends, platform changes, and best practices in performance marketing, especially for mobile subscription apps. Requirements 4+ years of hands-on experience in performance marketing for mobile apps, ideally subscription-based. Proven success scaling paid campaigns on Meta, TikTok, and other mobile acquisition channels. Deep understanding of mobile attribution platforms (e.g., AppsFlyer, Adjust) and analytics tools (e.g., Mixpanel, Amplitude, GA). Strong grasp of creative testing methodologies and how to brief and iterate on performance-focused creatives. Comfortable with numbers: building reports, interpreting data, forecasting performance, and making data-led decisions. Highly proactive, detail-oriented, and comfortable working in a fast-paced startup environment. Fluent in English; excellent written and verbal communication skills. Bonus Points Experience marketing wellbeing, mental health, or lifestyle apps. Familiarity working with international markets, especially with the United States, the UK, and Europe. Knowledge of subscription retention metrics and the full funnel (from acquisition to LTV). Passionate about tech, wellness, and helping people live more consciously. What We Offer Join a startup that’s already acquiring users profitably and ready to scale further. Remote-first team with flexible working hours. Competitive salary + stock options. Direct impact on a product that improves lives. How to Apply Send us your CV (carla@lumenategrowth.com) and a short note about why this role is right for you. We’re excited to meet performance marketers who are ready to scale something meaningful.
