• Looking for a full time or near full time contractor, managing the CRM ops team (8 people) who operates in cordial (email) and braze (push and IAMs). The Braze expertise is more critical. I want someone who can be a player/coach, roll up their sleeves and help the team learn more about Braze capabilities and level up their skills
• Need to keep the day-to-day afloat — campaign speed, quality, minimal issues. When there are issues, be comfortable and capable tracking the data sources.
• Ideally has hightouch experience too as most of our Braze data comes in through hightouch
• Bonus: if I can find someone who can help this same team accelerate AI for workflow efficiencies, QA, coding, process improvements that would be a cherry on top
• We are a high volume, highly personalized sender — looking for someone with experience with 100s of millions of sends per month, highly complex campaign logic, high degree of personalization
• Must be in the US, remote is fine

- He has the most updated app version. 
- He has push notifications allowed.
- He has 2 Push Tokens (he has 2 devices), Foreground for both, for the correct app version.
- He is subscribed to push notifications.
- Braze is sending him the push notifications, I see them as "send" on his Messaging History tab.

Everything seems correct on our end, but the user does not receive our pushes?

I run the SDK debugger, and even though he closed the app and relaunched it, the debugger is still in “Waiting for device to connect”. So something is happening with his device, I assume. 

Any ideas on what could I test or what could be happening? I appreciate it! 

I’m working on a project that relies 100% on explicit user data (no implicit/behavioral signals), and I’m trying to determine the best way to capture Team Affinity using Braze tools/features.

My main goal is to figure out the best channel (Email, Push, or In-App Message)—or a mix of all—to collect explicit team preference data, then use that data for downstream targeting and personalization.

Goal:
Assign each user a preferred team (their “team affinity”) based completely on explicit data they provide — not inferred behavior.

What I’m trying to solve:
I want to build a system where, once a user selects their preferred team, Braze can:

1. Capture and store that explicit preference reliably
2. Update or overwrite it if the user changes their selection later
3. Allow future campaigns/segments/targeting to easily reference this “team affinity” value
4. Trigger follow-ups or automations based on a user’s declared team

What I need help understanding:
What is the recommended Braze setup for:

• Storing team affinity (Custom Attributes? Subscription Groups? Catalogs?)
• Capturing the explicit selection (e.g., In-App Message button actions, email deep links, or other methods)
• Updating the stored value cleanly when the user changes teams
• Making the system scalable when there are many teams
• Ensuring the affinity value can be used instantly for segmentation and personalization

If anyone has examples, best practices, or a tried-and-true workflow for managing explicit-preference data like this, I’d love to learn from you.

Thank you!

My CRM/Product team is looking into implementing Provisional Push for iOS and we're trying to size this opportunity. Does anyone have this implemented? Do you have a baseline open rate?

If you're able to provide any other metrics that would also be helpful!

Thanks in advance! 

Currently, it’s not working as expected. Could someone guide me on:

What specific configuration is required in Braze to enable this behavior?Are there any code changes needed in the app to support the push primer flow?

Just for context:

The Braze SDK is already integrated in our codebase. We are successfully receiving push notifications, so the base integration seems fine.

We have been using braze for about a week sending campaigns, and I am super keen to run a test amongst either email (not subject line tests), sms or push and would love any really cool ideas you have? 

I was thinking of testing images in push notifications but want my first proper test to be really cool and stand out - any inspiration would be appreciated!

Thanks so much!

I’m trying to set up a Canvas campaign to deliver personalized notifications to users over a time period. The Canvas is triggered by a custom event with a payload like this

[
{
"external_id": "78647",
"app_id": "a5a9dfc3-0511-42d4-a2c6-1759645e30a8",
"name": "Purchase Milestone Reached",
"time": "2025-01-08T20:08:23.480Z",
"properties": {
"body": "Congrats on your new purchase!",
"deepLink": "https://www..google.com",
"deliveryId": 12345,
"liquidBody": "Congrats on your new purchase. Call {% catalog_items Purchase_PushNotifications {{custom_attribute.${organizationId}}} %} {{ items[0].PN_name | default: 'your representative' }} for a free upgrade.",
"milestoneType": "upgrade",
"notificationType": "PREMIUM",
"templateId": 107,
"title": "✨ Congratulation!"
},
"_update_existing_only": false
}
]

I’ve set up a message step in the Canvas to send iOS and Android notifications. To handle the notification content dynamically, I’m using the following Liquid logic:

{% if canvas_entry_properties.${liquidBody} %}

  {{ canvas_entry_properties.${liquidBody} }}

{% else %}

  {{ canvas_entry_properties.${body} }}

{% endif %}

The idea is that if the liquidBody property exists in the event payload, the notification should use it as the content. Otherwise, it should fall back to the body property.

The Issue

The liquidBody property contains a dynamic Liquid template, but when the notification is sent, the template is rendered literally as a string rather than being dynamically evaluated and resolved. For example, placeholders like {% catalog_items ... %} are not being processed; they appear in the notification as-is.

My Question

Is it currently possible in Braze to pass dynamic Liquid templates (e.g., the liquidBody property) through an event payload and have them evaluated dynamically in the final push notification?

If not, is there another way to achieve this? My goal is to generate these templates dynamically outside of Braze and have them rendered properly within notifications. I’d appreciate any suggestions or guidance on whether this is achievable, or if there are alternative approaches that might work better!

Thanks in advance for your help!

Our company has a user base pretty much everywhere in the world and recently realized that South Korea has strict laws regarding sending Marketing Push & SMS. For instance, we need to notify the user within 14 days that their opt-out request was successfully processed, and you need to ask the user to re-opt in every 2 years.

I was wondering if other countries also have laws regarding different marketing messages and if our community could help put a list of them together. If you know of any, please comment below so we can start a thread!

Thank you! 🤗

I’m looking for a way to programmatically retrieve the estimated audience size for scheduled push notifications in Braze.

Our marketing team creates campaigns and canvases for scheduled push notifications. To optimize our infrastructure, we want to periodically check the list of scheduled pushes and obtain the estimated number of recipients for each push notification. This information will be used to automate the scaling of our service servers.

I’ve reviewed the Braze REST API, but I couldn’t find an endpoint that provides the estimated recipient count, considering both the segment and additional filters applied in the campaign or canvas.

• Is there an API that allows us to retrieve this information?
• If not, what would be the best alternative approach to obtain the estimated audience size?

Any guidance would be greatly appreciated.

Thank you!

✅ Event Reminders via Call Centers? → A well-timed push notification or SMS would be faster, cheaper, and ensure the message actually lands.

✅ Mass Email Blasts for Promotions? → A behavior-based CRM journey can tailor offers dynamically based on customer interest, rather than sending generic discounts.

✅ Website Pop-Ups for Account Reactivation? → A personalized email or in-app message triggered by inactivity would recover users without annoying everyone.

✅ Store Flyers for Loyalty Programs? → Why not leverage CRM automation to send a targeted push or SMS only to engaged customers instead of wasting print materials?

✅ Manual Follow-Ups for Onboarding? → A multi-step CRM journey with email + in-app education would ensure higher activation rates with less manual work.

So many day-to-day marketing efforts could be more effective, personalized, and cost-efficient just by leveraging CRM channels properly.

That's it, just a note of things I see that drives me crazy. 

We're looking for ways to increase the number of contactable users. Some key actions we're considering include:

• A/B testing in the onboarding phase
• Ad hoc campaigns with in-app notifications for unsubscribed users
• Creating subscription groups (as we currently don't have any)

Has anyone come across a successful case study on this? Or perhaps key metrics, like average user consent rates by industry, or useful websites for inspiration?

We're struggling a bit with translating theory into practice, so any insights would be greatly appreciated.

Many thanks in advance!
Matteo

We have typically done this at a canvas level using random buckets

Has anyone used these approaches and have any insight on the representivity of the global control vs canvas level controls. 

Our team is curious if Braze team is handling this currently and if there’s anything we need to do on our side as integrators. Thank you!

I wanted to reach out to you as one of my clients is requesting the use of the Intelligence Channel filter in their programs to test this functionality. I understand that the purpose of this feature is to evaluate which channel is more effective and select the ideal channel on a user-by-user basis.

Therefore, I wonder if this filter is best used in omnichannel canvases/campaigns or steps that involve more than one channel.

Additionally, I would appreciate any insights or experiences with this filter in the following scenarios:

• What’s the benefit of adding the Intelligent Channel is Email filter? Maybe increase reachout to users based on their subscription preferences?
  • From the example above. Will the filter exclude users with low email engagement and higher engagement in other channels? 
• Does this filter work best with users who are subscribed to more than one channel?
• Does this filter work best when a message step involves more than one channel or omnichannel canvases?

I appreciate any ideas on the above, 

Thanks Braze Community.

Check them out, and let us know if you find any of the videos helpful—or if there are other topics you’d like to see us cover!

https://www.youtube.com/@CovalentMarketing

How does that come through to the app, and then how do we know which option the users picks?

Does anyone know the difference between 'Trigger a geofence" and "Enter a location" for Action-based delivery? I'm working on location-based push alerts and trying to understand why some people are receiving messages and others are not. It's complicated by location settings in our apps, but it appears "Enter a location" is the action that works. I haven't gotten "Trigger a geofence" to send. 

Thanks! 

Dustin

Context: As goal, we want to update the user profile, subscribing the user to push notification and after that, request permission in the user mobile/device to allow receive push notifications;

How are we trying this?

I'm currently using the appboyBridge to make some updates in the user profile, etc.

After updating the user profile (subscription), we are triggering the function to request the user permission to display notification its mobile/device.

The way we're doing this is by calling

appboyBridge.registerAppboyPushMessages()

Everything else is working but, when debugging (using "alert" - workaround), the flow is broken when we call the method.

Any idea on what's happening?

Or is there a recommended approach to delivering this kind of functionality to mobile users?

We're trying to implement a new use case for push notifications where we notify any user who has performed a search on our mobile app when there is a new item that matches their previous searches.

We have two main events passing through Braze related to this use case:

1) We emit a custom event when consumers search in our app - let's call the event "Clothing Searched". We pass properties on that event that specify the filters that a consumer included on their search, for example "Size" and "Gender".

2) We emit a custom event when suppliers add new items to our marketplace - let's call the event "New Item Added". We pass properties on that event that specify the attributes of that item that match up with our search filters.

Our goal is to send a push notification to the consumer when a supplier adds a new item that matches their previous search. Is there any way to set up a single Canvas (or a Campaign?) that would handle this logic? Ideally we don't have to make multiple segments or canvases as there are quite a few attributes that a search/item could have.