PREFERENCE:  While this role is Miami-preferred, we are open to candidates from all locations and are focused on finding the best overall fit for the position.

What you’ll do:

• Own and execute CRM strategy across email, push, in-app, and SMS channels
• Build and manage lifecycle journeys (onboarding, activation, retention, reactivation, VIP)
• Develop customer segmentation strategies based on behavior, lifecycle stage, and value
• Partner with Product, Analytics, and Marketing teams to align on campaigns and promotions
• Analyze campaign performance, A/B test, and continuously optimize for KPIs (retention, LTV, engagement)
• Manage lifecycle journeys including onboarding, activation, retention, reactivation, and VIP flows
• Support promotional campaigns (bonuses, offers, events) in a regulated gaming environment
• Ensure compliance with regulatory and responsible gaming standards

Bonus Points:

• Understanding of event tracking, instrumentation, and real-time triggers
• Ability to translate marketing needs into technical requirements/user stories
  

About You:

• 2–5 years of CRM / lifecycle marketing experience
• Hands-on experience with Braze (strongly preferred) or similar CRM platforms
• Experience in iGaming / real money gaming (sportsbook, casino, DFS, or related)
• Strong understanding of segmentation, personalization, and lifecycle marketing
• Familiarity with player incentives, promotions, and bonus structures
• Experience with experimentation and A/B testing
• Data-driven mindset with comfort analyzing performance metrics
• Ability to balance technical execution with marketing and brand considerations

Nice To Have: 

• Basic SQL or experience working with data teams

About Betr:

Founded in 2022 by Joey Levy and Jake Paul, Betr has built the world's first real money gaming super app. In September 2023, Betr launched Betr Picks, which has quickly become one of the leading fantasy sports pick 'em products in the U.S. The product is currently available in 34 states. In September 2025, Betr launched Betr Social Sportsbook and Betr Arcade. Since launch, Betr Social Sportsbook, which is live in 32 states, has been one of the fastest growing products in the industry. Betr Arcade has quickly emerged as a leading skill games platform and is live in 38 states. Betr Social Casino soft launched in February 2026 and is launching in 28 states. Betr has one million paying users and is one of the fastest growing companies in the industry.

• Looking for a full time or near full time contractor, managing the CRM ops team (8 people) who operates in cordial (email) and braze (push and IAMs). The Braze expertise is more critical. I want someone who can be a player/coach, roll up their sleeves and help the team learn more about Braze capabilities and level up their skills
• Need to keep the day-to-day afloat — campaign speed, quality, minimal issues. When there are issues, be comfortable and capable tracking the data sources.
• Ideally has hightouch experience too as most of our Braze data comes in through hightouch
• Bonus: if I can find someone who can help this same team accelerate AI for workflow efficiencies, QA, coding, process improvements that would be a cherry on top
• We are a high volume, highly personalized sender — looking for someone with experience with 100s of millions of sends per month, highly complex campaign logic, high degree of personalization
• Must be in the US, remote is fine

The logical solution is for the Content Card click to log an Event. Then a separate campaign triggers the IAM based on the Event being updated. Problem is in testing it works on some devices and not for others maybe due to Events being updated in the user profile is delayed. You could create a Canvas with an Action Path to look for "Click content card", but the IAM will trigger in the next session. Any ideas?

Thanks

Nick

I am trying to find a plugin or any 3rd party tool that can export from figma designs to the braze.

There is this plugin called Emailify on figma which I can export the email design as HTML template directly to the email templates on braze via API.

Now I am trying to apply this to landing pages and in-app messages.

Anyone using custom html templates for these channels? if yes, can you please share your experience and maybe suggest a solution?

I was able to make it happen when changing the code in the app, but while this is easy in a simple Xcode app I made for testing, it might be completely different in the context of a bigger app, where development is a high cost (and scarce resource). Any way to avoid having to develop in the app

 and make this natively in Braze?

Super appreciate any input!

I’m working on a project that relies 100% on explicit user data (no implicit/behavioral signals), and I’m trying to determine the best way to capture Team Affinity using Braze tools/features.

My main goal is to figure out the best channel (Email, Push, or In-App Message)—or a mix of all—to collect explicit team preference data, then use that data for downstream targeting and personalization.

Goal:
Assign each user a preferred team (their “team affinity”) based completely on explicit data they provide — not inferred behavior.

What I’m trying to solve:
I want to build a system where, once a user selects their preferred team, Braze can:

1. Capture and store that explicit preference reliably
2. Update or overwrite it if the user changes their selection later
3. Allow future campaigns/segments/targeting to easily reference this “team affinity” value
4. Trigger follow-ups or automations based on a user’s declared team

What I need help understanding:
What is the recommended Braze setup for:

• Storing team affinity (Custom Attributes? Subscription Groups? Catalogs?)
• Capturing the explicit selection (e.g., In-App Message button actions, email deep links, or other methods)
• Updating the stored value cleanly when the user changes teams
• Making the system scalable when there are many teams
• Ensuring the affinity value can be used instantly for segmentation and personalization

If anyone has examples, best practices, or a tried-and-true workflow for managing explicit-preference data like this, I’d love to learn from you.

Thank you!

TL;DR
Looking for Survey Tool recommendations that integrate seamlessly with Braze for Emails and In-App Messages.

Currently using Braze for Lifecycle Marketing, but our user Research team are using Iterate to build Email and In-App Message surveys. We've been discussing whether using Braze for some of their needs would make sense (for example, it would make audience management way simpler) and in parallel they're also wondering whether Iterate is the best out there for integration with Braze and cost-benefit to their needs.
I know Braze has some of the functionality we need available as well, but I think it would still be quite limited (based on the wishlist below).

The must-haves/wishes are:

• In-app surveying, email surveying
• Allows for these question types:
  • multiple-choice, likert scales, ranking
  • (wish) sliding scales
• Allows for these question content types:
  • info screens (have a “question” that isn’t a question but a direction or information), images
  • (wish) multiple choice images, videos
• Analysis:
  • simple overview of question answers
  • filter responses by date & other attributes
• Survey functions:
  • randomise question order
  • advanced branching logic (multiple layers)
  • set limits on survey responses/sample size
  • efficient user & event targeting with minimum dev effort (e.g. data stream from CDP)
• Privacy/GDPR compliant
• Integrates with Braze
• Project forders/tagging (to organise by team/research topic)

Any experience or tips appreciated!

Basically, we will be asking people via in app message and content card to opt-in to the challenge throughout the month. If they click on a button, this will change a custom attribute value to true, which then triggers them to enter a canvas which sends them motivational content and updates.

Due to the complexity of triggering the messaging throughout the month and it needing to end on a specific date, I am looking to be able to filter the users based on when they entered the canvas. I was thinking there could be a way to do this based on a user update step at the very beginning of the canvas and update a new attribute to 'now's date. Then filter with an audience path to customize the messaging further down. 

However, I can't seem to be able to get that user update step to work. I've tried a few different liquid options, but no dice.

Has anyone done this previously and what's the mechanism you've used? I'm wondering if this would be a good place to use a canvas context step, but I can't seem to figure out exactly how to implement that in order to achieve what we're looking to do.

Any help is much appreciated!

I have a question. I’m trying to send a push notification followed by an in-app message (IAM). The goal is for the IAM to appear immediately when the user taps the push and lands in the app. I’ve tried a few setups, but it’s not working as expected. Currently, I have two separate Canvases — one for the push and one for the IAM. In the IAM Canvas, I tested two entry criteria:

• A custom attribute value change
• A user action: "starts a session"

Neither approach worked. The IAM only triggers when I close and reopen the app — it seems the initial session after tapping the push isn’t being counted, likely because the app is already open in the background.

Any ideas on how to make the IAM trigger right after the user clicks the push and lands in the app? I don't want to use API or custom event, looking for a simple solution from whatever feature we have in Braze.

Thanks,

SIva

Does anybody have any experience with a campaign like this and how did you prevent the price from being triggered multiple times? Our dev team recommended us to use an external solution where it is checked whether a price is still available, but we don't know if there might be something better to use?

For context: my company is looking to trigger this message on our website after a user completes a specific action. This action involves the user making their own custom URL using our website, so we want to include a message pop-up that invites them to copy and paste their link to share. I'm assuming this would involve the use of personalization + the campaign builder? Are there any tutorials or tips on how I can accomplish this? Thanks!!

Currently, it’s not working as expected. Could someone guide me on:

What specific configuration is required in Braze to enable this behavior?Are there any code changes needed in the app to support the push primer flow?

Just for context:

The Braze SDK is already integrated in our codebase. We are successfully receiving push notifications, so the base integration seems fine.

We have been using braze for about a week sending campaigns, and I am super keen to run a test amongst either email (not subject line tests), sms or push and would love any really cool ideas you have? 

I was thinking of testing images in push notifications but want my first proper test to be really cool and stand out - any inspiration would be appreciated!

Thanks so much!

In the drag&drop in-app editor, we created tools to enhance our own campaigns. The impact of this extension on our teams convinced us to release it as an extension to help other marketers achieve the same results.

Video embedding (YouTube, Vimeo, and MP4), countdown timers, interactive scratch-to-reveal coupons, animated counters, auto-close messages, copy-to-clipboard coupon codes, an In-App Messages template library and import/export email templates are just a few of the features included in this extension. Each tool is crafted to help marketers create more dynamic, engaging content—no coding required!

This extension is available in the Chrome extension store:

https://chromewebstore.google.com/detail/hippo-power-tools-for-bra/klnaclpjbenicaapccooonooopnieekg

Would love any feedback you have on this extension, including ideas for more features. Our goal is to make these useful tools for all Braze users.

✅ Event Reminders via Call Centers? → A well-timed push notification or SMS would be faster, cheaper, and ensure the message actually lands.

✅ Mass Email Blasts for Promotions? → A behavior-based CRM journey can tailor offers dynamically based on customer interest, rather than sending generic discounts.

✅ Website Pop-Ups for Account Reactivation? → A personalized email or in-app message triggered by inactivity would recover users without annoying everyone.

✅ Store Flyers for Loyalty Programs? → Why not leverage CRM automation to send a targeted push or SMS only to engaged customers instead of wasting print materials?

✅ Manual Follow-Ups for Onboarding? → A multi-step CRM journey with email + in-app education would ensure higher activation rates with less manual work.

So many day-to-day marketing efforts could be more effective, personalized, and cost-efficient just by leveraging CRM channels properly.

That's it, just a note of things I see that drives me crazy. 

We're looking for ways to increase the number of contactable users. Some key actions we're considering include:

• A/B testing in the onboarding phase
• Ad hoc campaigns with in-app notifications for unsubscribed users
• Creating subscription groups (as we currently don't have any)

Has anyone come across a successful case study on this? Or perhaps key metrics, like average user consent rates by industry, or useful websites for inspiration?

We're struggling a bit with translating theory into practice, so any insights would be greatly appreciated.

Many thanks in advance!
Matteo

We have typically done this at a canvas level using random buckets

Has anyone used these approaches and have any insight on the representivity of the global control vs canvas level controls. 

Our team is curious if Braze team is handling this currently and if there’s anything we need to do on our side as integrators. Thank you!

Any help would be greatly appreciated!

Check them out, and let us know if you find any of the videos helpful—or if there are other topics you’d like to see us cover!

https://www.youtube.com/@CovalentMarketing

Product Manager at Braze

Approach 1	Approach 2
Allow real-time triggering of IAMs via the Action Path	Allow real-time triggering based off actions specified within an IAM Message Step
Benefits: Branching actions. Marketers can define several triggers/actions that all show different IAMs and qualify the user for all of them, but only display the IAM for the first action performed (and disqualify the rest) Ranking actions. If multiple actions are performed by the user within the action path’s time window, Braze will show the associated IAM then send the user through the highest-ranked action path only	Benefits: Independent control of IAM message triggers/actions. Actions will be defined within the IAM Message (similar to IAM expiration), giving the marketer more control  This approach/feature is easier for Braze to build, so we can deliver it to customers faster

I would like to start a topic where we can share what formats we think work best or where we get our inspiration from.

So, I would like to begin by asking:

How do you find inspiration to create new INAPP formats? What sources do you use?

Best regards to all!

A user searches for a product via a form on our website, the search button is triggered with the custom event ‘Search_Item’. Now a short loading time of 6-15 seconds starts, which is bridged with a loading screen. During this time, I would like to display an in-app message (modal) depending on what was searched for. This also works. But the message remains after the search results are displayed, as there is no new page load. But a new event is triggered, namely ‘View_Item’, which should actually also display another in-app message as a slide-up. However, this is still suppressed as the old one does not disappear.

Is it possible to use trigger an event so that the In App Message (modal) disappears? If so, how? 

I've already tried a few things with Campaign and Canvas, but I can't make the IAM modal disappear, only if I set a time counter, but unfortunately that's not possible because the loading time fluctuates.

Thanks! 
Tobias

We have several apps connected to a single App Group in Braze. To send an in-app message to a specific app, we rely on key-value pairs in the traditional in-app message editor.

We want to use the drag-in-drop editor for in-app messages, but I can't find an option to set key-value pairs in that experience. Am I missing something? Or is this a missing feature?

I know that in-app message is rendered in webview environment, so I wrote the code text-zoom : 100% inside the app, but I have the same problem.

Does anyone have a solution for this?