Trying to implement winning strategies? Bring your questions about A/B testing, optimization with BrazeAI™, and creative personalization here.
So, I am triggering a few custom events which contains a few properties as below appointment_booked (appt_time, appt_location, app_details, appt_virtual) all strings except for appt_virtual which is boolean * In canvas config, I am segmenting users which has received the appt_virtual event more than 0 times * I have a…
We look at brands’ technological and organizational maturity through the Braze Customer Engagement Index (CEI). One of the things that sets Ace (most mature) brands apart is their ability to meet cross-functionally. Can you tell us a bit more about the teams you collaborate with at Spark Networks to achieve your customer…
Tell us about how you break down the Lifecycle team at Spark Networks amongst the different brands within the portfolio dating apps.
Have you used any humor, pop culture, memes and/or relevant news in recent campaigns to draw your audience in?
One of the solutions highlighted in this year’s CER is to build deeper connections with customers by balancing technology and content. What are some of the ways you personalize messaging based on customer data and preferences at Spark Networks?
I'm building a action-triggered canvas that will send a message to a member to say "oh hey, you've looked at this content item recently, please leave a review about it by following this link". There's a custom event that will trigger the canvas and that custom event has a property for the ID of the content they've looked…
Randomization seems harder than it should be in Braze. I've got a canvas scheduled to run everyday at the same time and send a custom in app message that will collect an NPS score for those that interact with it. We are targeting all users in our system (over 5 million). The controls are: "Users are not able to re-enter…
There are campaign alerts and notifications but none for canvas. Requesting that same addition to monitor canvas entries!
Hi everyone! I'm Nancy, the designer at Braze working on our segmentation tools. We've received feedback about wanting to see funnel stats in our updated segment builder design to easily track reachable user increases and decreases. As I work on this design, I'd love to get your feedback, and I have three questions that…
We're looking to enhance our documentation process for lifecycle testing and would love to hear what’s working for others! Do you have any templates or strategies that help effectively track experiments and build on learnings? Our goal is to make it easier to: * Keep track of live, completed, paused, and inconclusive…
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