Learn the ins and outs of every channel that Braze supports—from email, SMS, and WhatsApp to in-app messages, push notifications, paid media, and more.
Hi everyone, We're looking for ways to increase the number of contactable users. Some key actions we're considering include: * A/B testing in the onboarding phase * Ad hoc campaigns with in-app notifications for unsubscribed users * Creating subscription groups (as we currently don't have any) Has anyone come across a…
Hi everyone, I am currently planning a re-consent campaign and have segmented our audience into 4 groups; highly engaged, moderate, lapsed and dormant. I am trying to get a sense of the reconsent rates for each segment to better predict business impact. If you have recently run a similar campaign - especially in the…
Hey Bonfire! We just published a new blog post about email opens and I'd be honored if you checked it out. How important are opens to your marketing program? What other metrics are you monitoring? Do you still have questions about open rates? Let's chat!
Hey Team Wondering if anyone is using Ai to manage sales phone calls. Open to who you are using, experience and any other details. Just on a desk research mission at the moment. Thanks in advance
I'm excited to learn more about the use cases for WhatsApp. I'm also curious who the target demo is for this platform?! Also I am a novice WhatsApp user so I suppose I'd be curious to know how businesses/brands are collecting customer phone numbers since that's required to use the platform..
How do you recommend handling inactivity through this channel, when the user accepts the conversation, but abandons it?
Do you have any tips for teams just starting to use WhatsApp as a channel?
What is one mistake that you see brands making when they first launch their WhatsApp program?
We know that the channel requires customers to collect opt-ins before sending marketing messaging to users. Can you outline some of the best practices marketers should keep in mind for WhatsApp opt-in campaigns?
Given that WhatsApp is a newer channel for a lot of brands, what guidance would you give to marketers looking to build their WhatsApp list?
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